Job Description: Lead Marketing Executive
Reports to Marketing Manager
Location: Seaham Hall Hotel and Spa
Hours: Full-time (40 hours per week)
Salary: £30,000
Overview
We are seeking a highly motivated and experienced
Lead Marketing Executive to support the delivery of marketing activity across
two vibrant hospitality brands — a luxury hotel and spa, and a self-catering
holiday resort and lodge sales business.
This role will act as the bridge between strategic direction and day-to-day
execution, working closely with the Marketing Manager to plan, deliver, and
measure multi-channel marketing campaigns as well as key business projects and
brand pillars.
You will work collaboratively with the Marketing Manager and Marketing Team,
offering support and coordination across all marketing channels to ensure
campaigns are delivered effectively and to a high standard.
Key Responsibilities
Campaign & Project Management
Support planning and
coordination of marketing campaigns across both brands (hotel/spa offers,
resort occupancy, lodge sales, and seasonal promotions).
· Support on delivery of key
business projects and brand pillars in alignment with overall marketing
strategy.
·
Take ownership of influencer
strategy and key communications across both brands.
·
Translate strategy into
actionable campaign calendars and briefs.
·
Manage timelines, priorities,
and approvals to ensure smooth delivery.
·
Liaise with internal
departments (Sales, Reservations, Spa, F&B, etc.) to align marketing
activity with business goals.
Digital & Performance Marketing
·
Support delivery of digital
marketing activity, including PPC, SEO, and web optimisation (working with
agencies or internal resources as needed).
·
Monitor and report on website
traffic, campaign results, and booking performance.
·
Support CRM management, email
automation, and customer journey optimisation.
Communications, PR & Influencer Strategy
·
Support with PR, media, and
influencer outreach in collaboration with the Marketing Manager.
·
Identify and coordinate
influencer and partnership opportunities aligned to brand values.
·
Develop communications plans
that support campaigns, launches, and key brand initiatives.
·
Ensure all communications
maintain consistent tone, quality, and brand alignment.
Content & Creative Coordination
·
Work with the team to deliver
engaging social, email, and website content.
·
Support with photography and
video briefs, ensuring creative assets reflect brand quality and objectives.
·
Support copywriting and
proofing to maintain consistent tone of voice across both brands.
Reporting & Insights
·
Produce regular marketing
performance reports with actionable insights.
·
Track ROI and KPIs across
channels (bookings, enquiries, engagement, etc.).
·
Recommend improvements to enhance
efficiency and impact.
Team & Collaboration
·
Work collaboratively with the
Marketing Manager and Executives to plan and deliver campaigns.
·
Offer support across all
marketing channels to ensure consistency and quality.
·
Coordinate external suppliers
(designers, photographers, agencies, influencers) as required.
Skills & Experience
Essential
·
Minimum 3 years' marketing
experience within a similar role (hospitality, travel, or leisure preferred).
·
Strong campaign and project
management skills.
·
Experience managing PR,
influencer, or partnership activity.
·
Confident using digital
marketing tools (Google Analytics, email marketing platforms, CMS).
·
Excellent written and verbal
communication skills.
·
Highly organised with strong
attention to detail.
·
Proficient in project planning
and meeting multiple deadlines.
Desirable
·
Experience supporting or
collaborating with a marketing team.
·
Understanding of SEO principles
and paid media campaigns.
·
Familiarity with CRM systems
and data segmentation.
·
Knowledge of Adobe Creative
Cloud or Canva for content creation.
Personal Attributes
·
Proactive and confident
communicator.
·
Creative thinker with
commercial focus.
·
Thrives in a fast-paced,
multi-brand environment.
·
Collaborative team player who
can also work independently.
·
Passion for hospitality,
travel, and customer experience.
Why Join Us?
·
Work across two beautiful
hospitality brands with strong growth ambitions.
·
Be part of a creative,
supportive team where ideas are encouraged.
·
Opportunity to take ownership
of campaigns, communications, and key brand projects.
Competitive
salary, staff benefits, and development opportunities.