AI Engagement Lead or Manager (Marketing)
Location: London | Hybrid | Permanent
Up to £125 + B&B
Reporting to C-Suite in a Matrix structure with the central AI team, MarTech, Data, and Compliance.
THE ROLE:
* AI roadmap for marketing communications and engagement.
* Own key products: conversational assistants, content generation, and RAG search.
* Take each product from discovery to launch and scale.
* Build “governance-lite” controls: usage logging, prompt review, risk tiers, data rules.
* Align with enterprise AI policy, privacy, and regulatory requirements.
* Redesign content and campaign workflows to remove manual steps.
* Stand up an internal AI training programme and a Community of Practice.
* Track adoption and value with a simple KPI set (NPS, cycle time, cost-to-serve).
* Publish a monthly impact pack for marketing leadership.
* Run buy-partner-build analysis and keep vendor spend tight.
* Work day-to-day with MarTech, Data, Creative, and Compliance to ship MVPs fast.
THE CANDIDATE'S EXPERIENCE:
* End-to-end ownership of an AI platform or capability used by ~1,000+ users.
* Strong knowledge of LLMs, conversational design, RAG, and prompt practices.
* Proven change leadership: you have driven ≥50% adoption with training and comms.
* Governance mindset: you have designed guardrails that pass risk and legal review.
* Working grasp of MLOps/GenAIOps (CI/CD, model registry, data lineage, evaluation).
* Clear communicator: you can brief boards and coach non-technical teams.
* Comfortable in a matrix: you align marketing, data, tech, and compliance quickly.