The Role: This is an exciting role for a Marketing / Social Media Executive/Graphic Designer to join Academicis.
Key Responsibilities:
Graphic Design
You will be responsible for elements of graphic design including; creation of literature, flyers and digital design such as email banners and social media graphics.
Digital Marketing
You will assist and be responsible for areas of digital marketing including: website maintenance (Wordpress), social media management (using Hootsuite), SEO and email campaigns (Mail Chimp).
Copywriting
The role will also involve areas of copywriting for the website and other literature as well as writing text for social media posts and proofreading.
Strategy Management - Marketing & social media strategies.
You will exclusively own the marketing strategy, looking at ways to improve on the current marketing of the business and lead the implementation of new marketing & social media strategies.
Photography & Videography
Responsibilities will also include assisting/leading photography shoots as well as editing photographs and filming/editing company videos. (DESIRABLE)
Other Responsibilities
* Identify target audiences, objectives and desired outcomes of marketing campaign
* Research and develop marketing strategy, and evaluate success strategy
* Develop content of marketing campaigns
Key measures & targets:
* Manage time expectations on requests
* Ensure artwork is completed within agreed timeframe
* Being able to work on your own initiative and being proactive in quieter periods to look at what the business needs.
Person Specification:
The successful candidate is likely to meet all of the following criteria:
Essential
· Strong Adobe Creative Suite knowledge
· Social media marketing
· Email marketing platforms (Mailchimp)
· Content management systems (WordPress)
· Great eye for detail
· Proofreading
· Strong team working abilities
· Good reliability and integrity
· Flexibility and willingness to adapt to different tasks and projects
· Previous experience working in a graphics/marketing-based role
· Knowledge of working with DropBox
Desirable
• Educated to degree level (Not essential)
• Marketing or graphic design qualifications
• Digital marketing tools (Google Analytics, Google Ads, Facebook Ads Manager) –
• SEO and SEM