Job Title: Head of Commercial Sales
Location: UK (with regular travel)
Salary: 90-120K Competitive + Benefits and commision
About the Organisation
This is a well-established, not-for-profit health cash plan provider with a strong heritage and a clear mission: to make better health accessible for everyone. The organisation serves tens of thousands of customers and reinvests profits into community health and wellbeing initiatives.
With a bold growth agenda, the organisation is focused on sustainable expansion through new product development and diversification of distribution channels. A key strategic priority is strengthening corporate sales via insurance intermediaries and broker networks, which dominate the large corporate benefits market.
The Opportunity
We are seeking a dynamic Head of Commercial Sales to join the senior leadership team. This is a pivotal role reporting directly to the CEO, responsible for shaping and executing the commercial sales strategy across all channels.
You will lead a high-performing sales team and drive revenue growth in both B2B and B2C markets. The role combines strategic vision with hands-on delivery - from expanding corporate client acquisition and growing individual policy sales to spearheading new product launches and entering new markets.
This is an exciting opportunity for an experienced sales leader to make a tangible impact on the organisation's future while contributing to its mission of improving everyday health and wellbeing.
Key Responsibilities
Develop and implement a robust commercial sales strategy aligned with growth objectives.
Lead and inspire a multi-channel sales team, fostering a culture of high performance and accountability.
Drive corporate sales through strong engagement with intermediaries, brokers, and benefits consultants.
Identify and capitalise on new market opportunities, including product launches and distribution diversification.
Build and maintain strategic relationships with key partners and clients, representing the organisation at industry events and forums.
Monitor market trends, competitor activity, and regulatory developments to inform strategy and maintain compliance.
Present sales performance updates, market insights, and growth proposals to the CEO and Board.
Ensure all sales activities uphold the organisation's values and commitment to customer-centric service.
What We're Looking For
Industry Expertise: Minimum 5 years' experience in UK health insurance or healthcare, ideally within health cash plans or employee benefits.
Sales Leadership: Proven track record in a senior sales role (Head of Sales, Commercial Director, etc.), delivering significant revenue and membership growth.
Intermediary Channel Knowledge: Strong experience driving sales through brokers and consultants, with an established network of industry contacts.
Strategic Acumen: Ability to balance long-term vision with tactical execution, including experience launching new products or entering new markets.
Market Knowledge: In-depth understanding of the UK health insurance landscape, regulatory requirements (FCA, Consumer Duty), and corporate benefits trends.
Other Requirements: Full UK driving licence and willingness to travel regularly. High ethical standards and alignment with the organisation's not-for-profit values.
Skills & Competencies:
Strategic vision and planning
Leadership and team development
Strong communication and influencing skills
Relationship building and stakeholder management
Analytical and results-driven approach
Innovation and adaptability
Customer-centric mindset
Why Join?
This is more than a sales leadership role - it's an opportunity to shape the future of a respected organisation with a strong social purpose. You'll work alongside a passionate team, contribute to meaningful community initiatives, and help deliver better health outcomes for thousands of people.
Interested?
If you have the experience, drive, and ambition to lead commercial growth, we'd love to hear from you. Apply today and be part of a mission that truly makes a difference.
Search is an equal opportunities recruiter and we welcome applications from all suitably skilled or qualified applicants, regardless of their race, sex, disability, religion/beliefs, sexual orientation or age