The Mission - building a brand that's more than a product.
We are looking for a fCMO who can see the whole picture, connect the dots and deliver impact.
Coordinate and orchestrate the skills and expertise to build a brand and e-commerce system that’s impactful and lasts.
We are looking for a fractional CMO to work with a business at the intersection of commerce, culture, and social impact, someone who can translate the founders vision into impact and momentum:
Clear, differentiated positioning in a unique and socially sensitive marketScalable growth across both B2C and B2BA brand that travels across borders without losing its purpose, impact or authenticity
This isn’t about “more marketing.”
It’s about knitting the business assets/stories together, making the right moves, in the right markets, at the right time.
What You’ll Own
You’ll operate as a true C-suite strategic partner, working closely with the founder and leadership team, and orchestrate the work of marketing SME experts as and when needed (creative, multi-channel, digital…)
Growth & Commercial Engine
Create the strategy for:
A multi-channel growth strategy (paid, organic, partnerships)Customer acquisition, retention, and lifetime value across B2C and B2BOptimised conversions across the global e-commerce / platform journey
Brand & Positioning
Shape a globally relevant impactful brand narrative, with a strong purpose and impact storyBalance performance marketing with long-term brand equityEnsure consistency across regions, cultures, and audiences
Platform & Product Marketing
Translate product into clear, compelling value propositionsPartner with product teams on user journey, UX, and monetisationBuild scalable go-to-market strategies for new features and services
Market Expansion
Identify and unlock growth across EU, US, Middle East, and AfricaNavigate cultural nuance, not just translate campaignsBuild partnerships that accelerate entry and credibility
Who You Are
You’re not just a marketer. You’re a growth operator with judgement, care and vision.
Proven experience as a CMO, VP Marketing,Deep experience across both B2C and B2B environmentsStrong track record in e-commerce, marketplace, or platform businessesComfortable balancing data and instinct, and knowing when each matters
Critically:
You’ve worked across multiple regions (EU, US, Middle East, Africa)You understand that what works in one market doesn’t automatically translate to anotherYou’ve operated in complex, politically sensitive and scaling environments, not just steady-state businesses
Impact Matters:
Ideally, you have worked with an impact-led or purpose-driven brandYou understand that marketing is not just about demand generation, but can also be a force for social value creationYou’ve seen how strong brands can build meaningful bridges between people, cultures, and communities, while still delivering commercial results
What Sets You Apart
You’ve scaled something through the messy middle, not just optimised what already workedYou know the difference between activity and traction and strategic directionYou don’t hide behind agencies, you orchestrate and build themYou move seamlessly from strategy → execution → Impact
What Success Looks Like
Measurable growth across key channelsImproved conversion and customer journey performanceA brand that resonates globally, not genericallyA marketing engine that continues to perform beyond your involvementBuild a impact brand with purpose, that’s accessible and fun
Engagement Model
Retained fractional engagementSprint-based growth projectsHybrid structures depending on impact and stage
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