About the role
As a Digital Marketing Analyst the role will be sourcing, analysing and critically interpreting data to generate insight that informs the commercial performance of our paid and owned-channel Digital Marketing.
This role supports both the continuous improvement of our websites, and the evaluation of optimisation of our paid and owned Marketing activity. Using media, channel and business performance data from multiple sources to evaluate marketing effectiveness and website performance and making key recommendations for improvement.
Providing timely and relevant reporting, this is a key role within Marketing, enabling us to monitor and adapt performance media, seasonal Marketing campaigns and owned channel promotional strategies to drive overall business performance.
Benefits:
1. 28 days holiday a year plus bank holidays and a holiday buy/sell scheme
2. Annual discretionary bonus scheme
3. Personal pension with matched contributions
4. Life assurance (6 times annual salary)
5. Ability to buy and sell holiday allowance
6. Maternity, paternity and shared parental leave
7. Extensive wellbeing support
8. ‘My Lifestyle’ retail discounts
Find out more about the fantastic benefits of joining Coventry Building Society
The team operate on a hybrid basis and are on-site at least 1 day a week after training.
About you
Bringing with you practical experience of building insightful reporting using data analytics tools, excel and other technologies, you’ll be confident in your understanding of analytics capability and able to work with lots of different teams.
You’ll have curiosity to drive meaningful and actionable insights and to develop the insight narrative, combined with the ability to tailor to your audience. Well-organised and adaptable, you’ll be able to work under pressure in a fast-paced environment.
To be successful in this role it’s essential you have:
9. Recent experience of web Analytics
10. Demonstrable analytical skills working with complex data, developing meaningful insight and providing recommendations
11. Evidence of working with stakeholders at all levels, with good influencing skills
12. Attention to detail with the ability to produce high quality, accurate reporting
13. Offer creative solutions and to present these in simple, engaging and visual ways.
14. Good communication and strong decision making skills
Desirable experience needed will be:
15. Adobe and Google Analytics
16. Marketing background
17. Financial services background
About us
We’re one of the largest building societies in the UK and we share a mutual goal across our branches and our offices to improve the lives of others.
We’re officially recognised as a ‘Great Place to Work’ and our benefits go beyond basic pay, with a discretionary bonus scheme, a culture of reward and recognition and comprehensive support for wellbeing.
At the beginning of the year, The Co-operative Bank officially became part of our Group. Together, we have shared values and an ethical approach towards our members, customers, and colleagues.
We’re serious about equality, of race, age, faith, disability, and sexual orientation and we celebrate diversity. By working together, we know you’ll build more than just a career with us.
All together, better.
Flexibility and why it matters
We understand the need for flexibility, so wherever possible, we’ll consider alternative working patterns. Have a chat with us before you apply to see what the possibilities are for this role.
Proud to be a Disability Confident Committed Employer
We’re proud to offer an interview or assessment to every disabled applicant who meet the minimum criteria for our vacancies. As part of the application process, disabled applicants can opt in for the Disability Confident Interview Scheme. If there are ever occasions where it is not practicable to interview all candidates that meet the essential criteria, such as when we receive a high number of applications, we commit to interviewing disabled candidates who best meet the minimum essential and desirable criteria.
Location
Coventry-Binley Business Park