Location: North UK (Field-based) Reports to: Chief Commercial Officer Department: Commercial / Sales Employment Type: Full-time, Permanent About Indra At Indra, we’re driving the next generation of smart, sustainable EV charging. As a UK technology leader, we design and deliver advanced EVSE hardware and intelligent software solutions that make electric vehicle charging smarter, greener, and more efficient. Our end-to-end offering - from innovative hardware and software to professional installation and support - helps our partners and customers power the transition to cleaner transport across homes, businesses, and public spaces. Role Overview We are seeking a Business Development Manager (BDM) to grow Indra’s presence across our Direct Channels in the North of the UK, with a strong focus on trade wholesalers, EV installers and contractors, and home builders. This is a field-based sales role requiring a proactive, commercially minded professional with proven experience selling EVSE or similar technical solutions into trade and channel markets. The successful candidate will be responsible for building strong relationships, driving sales volume, and expanding Indra’s market share within key regional and national accounts. Key Responsibilities Develop and execute a regional sales strategy to drive growth within trade wholesale, electrical contractor, installer, and housebuilder channels. Identify, develop, and manage new and existing accounts across the North of the UK. Promote Indra’s full suite of EV charging products and services, positioning the company as the partner of choice for quality and innovation. Work closely with the internal sales, marketing, and technical teams to ensure alignment and exceptional customer experience. Provide product training, demonstrations, and technical support to channel partners where required. Monitor market trends, competitor activity, and emerging opportunities within the EV and electrical sectors. Deliver accurate sales forecasting, reporting, and CRM updates. Attend trade events, exhibitions, and industry forums to represent Indra and generate new business leads. Required Experience & Skills Proven track record in business development or field sales within EVSE, electrical wholesale, energy solutions, or a similar technical industry. Experience selling into trade distribution, electrical installers, and contractors is essential. Demonstrated success in achieving or exceeding sales targets within B2B environments. Excellent relationship management, negotiation, and presentation skills. Strong commercial acumen with the ability to identify and close profitable opportunities. Highly self-motivated and results-driven, with the ability to work independently. Proficient with CRM tools and structured sales pipeline management. Based in the North of the UK with flexibility for regional travel. Desirable Knowledge of EV charging systems, smart energy solutions, or low-carbon technologies. Existing relationships within trade wholesaler networks or electrical installation firms. Understanding of OZEV grants, compliance standards, and installation processes. What We Offer Competitive salary and car allowance Performance-based bonus Pension and comprehensive benefits package Opportunity to join one of the UK’s most innovative EV charging companies Supportive, growth-focused culture built around sustainability and excellence