Our client is the UKs leading business training and coaching platform for trade and construction business owners. They help tradespeople become successful business owners through a range of training solutions, including 12-month business academies, seminar sessions, and retreats. On average, theyve helped businesses grow their sales by 400%. Due to a huge expansion plan, theyre now able to recruit and innovative and results-driven Head of Marketingto lead their marketing efforts and take the business to the next stage of growth.
Key Responsibilities:
Strategic Marketing Planning:
* Develop and implement comprehensive marketing strategies aligned with the companys growth objectives and target audience.
* Conduct market research and analysis to identify opportunities for expansion and differentiation in the competitive landscape.
Team Leadership and Development:
* Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development opportunities.
* Foster a culture of innovation, collaboration, and accountability within the marketing team.
Brand Development and Positioning:
1. Define and articulate the brand identi...