Head of Digital Business & Merchandising
Central London | £60 - £70K + Bonus DOE | Mon-Fri | 9:00 -17:30
Take Your Career to New Heights in the Fashion Industry Are you a commercially astute and results-driven leader ready to shape the future of direct-to-consumer digital channel across Europe? This is your chance to take full ownership of performance, merchandising strategy, and customer experience for one of the world’s most iconic sportswear brands.
We’re looking for someone who can deliver outstanding sales growth, maximise profitability, and ensure every customer enjoys a seamless, world-class journey, from browsing to checkout.
One to One Personnel is proud to partner with a leading name in the industry, part of a prestigious global group with other internationally recognised brands. We are seeking a Head of Digital Business & Merchandising to join their high-performing team.
To be successful, you will have Proven senior-level experience in digital commerce with full P&L accountability, ideally within fashion, sportswear or premium consumer goods. Strong merchandising expertise, including Open-to-Buy management, range planning and stock forecasting. A track record of developing and executing profitable trading strategies across digital channels. Proficiency with Shopify and other leading eCommerce platforms.
This is a high-impact, high-visibility role where your expertise will directly influence growth, innovation, and brand success across multiple European markets.
Required Qualifications, Experience & Skills
* Proven experience in a senior digital commerce role with full P&L accountability, ideally within fashion, sportswear, or consumer goods
* Strong merchandising expertise, including Open-to-Buy management, range planning, and stock forecasting
* Demonstrated ability to develop and execute profitable trading strategies across digital channels
* Advanced understanding of UX/UI principles and their impact on conversion and customer engagement
* Commercially astute with a data-driven mindset and strong analytical skills
* Excellent leadership, stakeholder management, and cross-functional collaboration abilities
* Comfortable operating in a fast-paced, deadline-driven environment
* Degree in Business, Marketing, Merchandising, or a related field (preferred but not essential)
* Fluent in English; additional European languages are an advantage
Required Shopify & E-commerce Platform Skills
* Strong understanding of Shopify Plus (or equivalent enterprise e-commerce platforms) and its capabilities, limitations, and integrations
* Experience managing catalogue uploads, product information, and PDP content within Shopify
* Knowledge of Shopify merchandising tools (collections, tags, automated sorting) to optimise product discovery and conversion
* Ability to create and manage discount codes, promotions, and markdowns through the Shopify admin
* Familiarity with Shopify’s analytics and reporting to track trading performance, conversion, and customer behaviour
* Understanding of app integrations (e.g., reviews, search & filter, personalisation, loyalty, email marketing tools)
* Awareness of SEO best practice for Shopify product and collection pages
* Experience working with Shopify themes and collaborating with developers/designers for UX/UI improvements
* Knowledge of Shopify order management processes, including stock synchronisation and returns handling
* Experience integrating Shopify with third-party systems (e.g., ERP, OMS, CRM, Affiliates)
Roles and Responsibilities
Commercial & P&L Leadership
* Own the commercial performance of Reebok.eu, driving sales, gross margin, and EBIT
* Lead monthly P&L reviews and KPI reforecasts, ensuring profitability targets are met or exceeded
* Develop and implement a profitability strategy
Merchandising & Range Planning
* Oversee buying and stock planning for website, including seasonal Open-to-Buy creation aligned with budget
* Manage digital merchandising for inline collections and exclusive/SMU launches on .EU
* Partner with the Merchandising team to optimise the EU range for digital channels
Commercial & Marketing Strategy
* Design and manage editorial and commercial calendars to achieve sales and margin goals
* Curate product selections and content for newsletters, balancing full-price and end-of-season sale (EOSS) periods
* Collaborate with Brand & Marketing to align campaign activity and maximise .EU conversion
Digital Operations & Customer Experience
* Lead UX/UI enhancements and product detail page (PDP) content creation to boost customer engagement and conversion rates
* Oversee catalogue creation, pricing, markdown uploads, promotion code set-up, and data-driven visual merchandising
* Manage forecasting at monthly, weekly, and daily levels to ensure stock availability and optimal sell-through
* Provide training and support to customer service teams to maintain consistent brand experience
Strategic Projects
* Lead strategic initiatives, including any future omni-channel projects, operational excellence projects and platform improvements
What’s in It for You?
* £60,000 to £70,000 with discretionary bonus linked to performance (depending on qualifications & experience)
* 25 days of annual leave + bank holidays
* Additional days holiday between Christmas and New Year if the Directors decide to close the business
* Standard working hours 9 to 5:30 - 30 min lunch = 40 hours a week
* 1-day WFH after probation and training at the company’s sole discretion (non-contractual)
* Workplace Pension Scheme
* 60% Discount on our products that we have on Ecommerce
* Sample sales 2+ times a year
* Short Leave – with pre-approval from Line Manager to take up to 2 hours off without deduction from holiday allowance
* Statutory sick pay
* Annual pay review and/or bonus at the Directors discretion
Ready to Make a Real Impact?
Get in touch with Louise at One to One Personnel on 01702 464444 or send your CV to louise.sand@121personnel.co.uk
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