At BUUK Infrastructure, our vision is to be the leading utility partner to accelerate the UK towards net zero for all our customers. Our group of companies has been the major drive for change and innovation over 30 years. We provide a supportive environment that is committed to enabling our people to be the best ensuring they feel proud to be themselves and part of BUUK Infrastructure. We are looking for Senior Marketing Manager who would like to help us reach our mission to earn customer loyalty and drive business growth by providing consistently excellent service. Purpose of this role Working collaboratively within the Marketing function and managing all marketing responsibilities for the GTC brand and business. Activities will range from defining and executing the marketing strategy to expert delivery across digital channels, and product and customer marketing to support our growth ambitions. Your key responsibilities are The role focuses on strategy, planning, value proposition development, messaging, stakeholder alignment, and performance management. The Senior Marketing Manager will work closely with the Central Marketing Services team, which is responsible for delivering the Groups marketing collateral and assets. Strategy & Leadership: Define and execute the overall B2B and B2B2C marketing strategy aligned with business growth goals; Development of Account-Based Marketing plans for key housebuilders; Lead brand positioning, content, digital and demand generation; Establish KPIs, reporting frameworks, and marketing attribution models to monitor performance and ROI. Brand & Positioning: Strengthen market positioning and ensure consistent messaging across all touchpoints; Develop brand awareness campaigns that position the GTC business as a category leader: Manage GTC PR, thought leadership, and partnership marketing efforts: Forge partnerships and alliances with organisations to extend reach to customer and influencer groups. Demand Generation & Growth: Own and optimise the demand generation engine through integrated marketing campaigns across digital (SEO, PPC, email, paid social), Account-Based Marketing, and content; Drive pipeline growth in collaboration with the sales team, ensuring alignment on Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), and conversion targets. Product & Customer Marketing: Lead go-to-market planning for existing and new product launches and service offerings; Develop sales enablement materials with Marketing Services, such as case studies, and customer advocacy programmes; Use customer insights and data to inform messaging, positioning, and engagement. Collaborative working: Work closely with teams across the business to ensure that marketing activity is aligned, insight-driven and effectively delivered. This includes collaboration with the Sales team, the Group Marketing function, the Central Marketing Services function, and wider business stakeholders to: Drive targeted initiatives, key account growth, and new market opportunities. Leverage customer insights and competitor analysis to shape messaging and campaigns. Maximise event ROI and industry visibility through speaking opportunities, partnerships, and memberships. Oversee integrated campaigns across web, social, email, paid media, and PR, including development of digital and online assets. Ensure SEO optimisation, content development, and CRM/Marketing Cloud data integrity. Maintain brand consistency. Support supplier-managed activities for photography and printing. Qualifications A degree-level qualification with the Chartered Institute of Marketing Diploma. Experience/Knowledge Extensive experience in B2B and B2B2C marketing. Proven track record of developing and executing multi-channel marketing strategies that drive revenue and brand growth. Strong experience in conventional and in the latest digital marketing techniques and tools. Hands-on knowledge of CRM (Salesforce), marketing automation platforms, and analytics tools (GA4, etc). Excellent stakeholder management and communication skills. Data-savvy, commercially minded, and growth-oriented. Experience managing budgets and marketing operations. Abilities/Skills A self-starter with a passion for marketing from strategy through to hands-on execution. Ability to generate results in a fast-paced, dynamic environment. A customer-centric mindset with an understanding of how to translate customer needs into meaningful, actionable propositions. Conceptual thinker, analytical mindset, and results-driven. Desirable An MBA with a Marketing focus would be a distinct advantage. Successful delivery of marketing strategies which showcase the business's alignment with sustainable solutions and ESG goals. Ideally, experience in B2B marketing will include exposure to the residential new-build or construction sector. An understanding of the competitive landscape within utilities infrastructure would be advantageous. Conditions of Employment What can you expect from us Cost of living annual pay review. Company pension contributions up to 10% if employees contribute 5%. 33 days holiday including bank holidays with the ability to purchase an additional 2 weeks. Enhanced maternity, paternity and adoption pay. To say thank you, each time you successfully refer someone you will receive a referral payment of £1000 (net of tax). Hybrid working for eligible roles. Development opportunities to reach your career aspirations. BUUK has an award-winning culture. We care about your wellbeing and safety as we all deserve the right to go home safe, every day. We are proud to be an equal opportunity employer, we respect each other and advocate for equity, diversity and inclusion in all we do. Research shows that women and people from different underrepresented backgrounds often only apply for a job if they meet 100% of the listed qualifications. If you would like to be a part of our team and you meet many, but not all our requirements for this role, please apply. You can also ask us about flexible working options. Please note we reserve the right to close the role early. Therefore, if you're interested in this role, we encourage you to apply as soon as possible.