Campaign Strategist/Brand Storyteller (Freelance)
We're looking for a mid-level freelance Campaign Strategist/Brand Storyteller to support a mass-audience UK news publisher on a high-profile, editorial-led campaign. This role is focused on narrative, messaging, and campaign strategy, not performance marketing or growth tactics.
This is an opportunity to shape a large-scale brand campaign with cultural reach, working closely with senior stakeholders in a fast-paced, newsroom-adjacent environment. Immediate availability is essential.
Role details
* Start: Monday 2nd February
* Contract length: 3 months
* Rate: £435 per day (maximum)
* IR35: Inside IR35 (Umbrella only, not limited company or Sole Trader)
* Location: High Street Kensington
* Hybrid working: 3 days onsite per week (non-negotiable)
* Work pattern: Full-time, 5 days per week
* Level: Mid-level
The role
You'll be responsible for developing the strategic narrative and message architecture for a major editorial-style campaign. The focus is on storytelling, positioning, and brand impact, rather than channel execution or performance metrics.
Key responsibilities
1. Develop a large-scale brand/editorial-led...