Head of Design & Development – (Merchandise and Riding Gear)
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We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a passionate, expanding team dedicated to delivering exceptional riding experiences.
Under new ownership and part of the TVS Motor family, we're entering a new era of global success. We want you to be part of it!
At Norton, we value respect, trust, and responsibility. We trust our employees to excel professionally, and we prioritize personal development, teaching, and learning. Joining us means growing alongside talented, dedicated colleagues.
If you're passionate about motorcycles and eager to shape the future of this legendary brand, we'd love to hear from you!
The role
This position leads the design and development of our global merchandise and riding gear, combining functionality, performance, and authentic brand expression. You'll collaborate with product designers, external suppliers, licensing partners, and cross-functional teams to bring compelling collections to market. These products serve riders and our broader community of brand fans, strengthening their connection with Norton.
Reporting to the Global Director of Alt Revenue, this creative and commercially driven role is vital for expanding customer loyalty and alternative revenue streams.
Duties/Responsibilities
Product Design & Development
* Lead end-to-end design and development for branded merchandise and technical riding gear, from concept to production.
* Create detailed technical packages (tech packs) for seamless supplier communication.
* Ensure designs reflect brand identity, meet performance standards, and satisfy customer needs.
* Collaborate with external designers and suppliers to produce high-quality, on-brand products.
* Conduct trend research, analyze customer feedback, and benchmark competitors to inform design choices.
* Work with the Global Director of Alt-Revenue and the Alt-Rev merchandiser to define product roadmaps for merchandise and gear.
* Coordinate product collections with key brand moments, launches, and regional markets.
* Oversee sampling, fit approval, and testing to ensure quality, safety, and durability, especially for riding gear.
* Establish and maintain relationships with global vendors, suppliers, and manufacturers.
* Support supplier selection and onboarding, emphasizing ethical sourcing and quality standards.
* Collaborate with licensing and legal teams to manage branding guidelines and IP protection.
Cross-Functional Collaboration
* Partner with marketing, retail, aftersales, and eCommerce teams to align product development with commercial strategies.
* Coordinate with brand and design teams to ensure merchandise and apparel reflect the company's identity and customer values.
* Work with inventory planning and logistics to ensure smooth product launches and replenishments.
Personal Specification
* 10+ years of experience in apparel, merchandise, or technical gear design & development, preferably in automotive, motorcycle, sportswear, or lifestyle sectors.
* Strong portfolio demonstrating successful product development.
* Deep knowledge of materials, fit, construction, and performance standards for apparel and gear.
* Experience working with global suppliers and overseeing production from concept to delivery.
* Highly collaborative, balancing creativity, technical requirements, and business goals.
* Understanding of customer lifestyle trends within premium automotive or motorcycle communities.
* Organized and detail-oriented, capable of managing multiple projects simultaneously.
Rewards of working for Norton
We take care of our Nortoneers and offer attractive rewards, including:
* Competitive salary based on experience
* 33 days holiday (including Bank Holidays)
* Generous pension scheme with personalized advice
* Private Medical Insurance and Cash Back Programme
* Life insurance (4x salary)
* Free fruit and wellness programs
* WeCare Employee Assistance Programme (online GP, mental health support, etc.)
* Opportunity to grow within a well-funded, ambitious company
* Ideas for Excellence scheme rewarding innovation
* Diverse, international team with vibrant company events
* Free electric bicycle hire and on-site free parking with charging points
We are committed to continually improving our rewards and support. Join us and experience the difference!
Note: We do not accept agency applications.
Additional Details
* Seniority level: Not Applicable
* Employment type: Full-time
* Job function: Design, Art/Creative, IT
* Industry: Automotive
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