We are looking for a Business Development Executive to drive high volume, transactional sales directly to individual financial advisers.
* Experience with high volume outbound sales calls is essential
* Familiarity with the UK financial advice market is desirable
Who we are
Defaqto is one of the UK’s most trusted sources of financial product and market intelligence. By bringing together product data, technology and consumer insight we help everyone make smarter, more informed financial choices now, and in the future. And in doing so we hope to raise industry standards, power consumer choice and help the industry meet evolving customer needs.
Role overview
This role focuses on multi-product selling across Defaqto’s suite of adviser solutions, ensuring quick adoption and repeat purchases. Success requires strong closing skills, product knowledge, and the ability to manage a fast-moving pipeline.
What you'll do
New business acquisition
• Proactively identify and engage individual advisers via phone, email, and digital channels.
• Deliver concise, impactful product demonstrations tailored to financial adviser needs.
• Close deals efficiently to meet monthly and quarterly revenue targets.
Multi-product selling
• Position multiple Defaqto solutions in a single sales cycle.
• Highlight cross-product synergies and value propositions for individual financial advisers.
Transactional sales excellence
• Maintain a high activity level (calls, demos, proposals) to drive consistent deal flow.
• Shorten sales cycles through effective qualification and objection handling.
Account growth
• Encourage repeat purchases and upgrades via regular check-ins.
• Identify opportunities for add-ons and complementary products.
CRM & reporting
• Accurately record all interactions, pipeline stages, and outcomes in the CRM.
• Provide timely forecasts and insights to the Sales Director.
What you'll need to succeed
• Proven track record in transactional or high-volume B2B sales.
• Familiarity with the UK financial advice market is desirable but not essential.
• Strong closing ability and resilience in a fast-paced environment.
• Ability to quickly learn and sell multiple technical products.
• Ability to demonstrate your success in generating new business revenue through proactive outreach, effective qualification, and closing skills.
• Proactively positioning additional features, tiers, or services that align with evolving adviser needs and deliver measurable ROI.
• An organised approach to CRM hygiene ensuring all sales activities, pipeline stages, and adviser interactions are accurately recorded.
• Ability to drive client engagement by building trust and knowledge across the Defaqto suite of products and services.
Your approach to work
• Highly proactive and target driven.
• Comfortable with outbound activity and managing a large pipeline.
• Adaptable and collaborative, working closely with marketing and product teams.
Work location
You'll work on a hybrid basis from our London office - normally 3 days a week. From time to time you may need to attend networking or client events.
Right to Work
Applicants must already hold a legal right to work in the UK without time restrictions. We are currently unable to provide Skilled Worker visa sponsorship
How we Work
Our values define how we work so that we can achieve our vision, provide a great employee experience, and positively impact our customers.
Think Big | Be Bold | Own it | Team up | Be a Star
We have a vibrant office environment with a hybrid approach to working supported by our flexible working promise. We have a focus on wellbeing, a programme of social, charity and team-building events and free fresh fruit delivered to the office.