Be Part of Something Exceptional: Join Us as a Sales Manager / Customer Relationship Manager at Hallmark Luxury Care Homes
At Hallmark Luxury Care Homes, we are dedicated to cherishing every moment and providing exceptional care that supports residents to live each day to the fullest. We believe in celebrating the privilege of ageing and embracing it with open arms.
The Role
The Customer Relationship Manager is responsible for ensuring sales activity and occupancy fees are met. The role involves managing sales, marketing budgets, spreadsheets, and leading a team to achieve revenue targets. It also includes PR, relationship building, networking, and marketing events to promote the home. The manager works closely with leadership and the Central Support Marketing team to keep occupancy at full capacity and increase brand awareness within the local community.
Key Responsibilities
* Engage with prospective new residents and their families, sharing knowledge of services and matching suitable offers.
* Maintain existing residential agreements, ensuring the offering exceeds expectations.
* Respond to new leads and inquiries with warm, engaging, and professional communication in a timely manner.
* Represent the brand and use marketing tools and assets in line with corporate marketing strategy.
* Work towards full occupancy by meeting monthly targets and supporting the home’s revenue goals.
* Generate referrals and increase brand awareness to potential new audiences.
* Collaborate with the homes leadership team for continuous improvement.
What We’re Looking For
Experience
* Background in a B2C sales environment, ideally within care or hospitality.
* Comfortable delivering a warm, engaging, and empathetic sales experience in a high‑end or luxury setting.
Knowledge & Skills
* Proficient with spreadsheets, budget trackers, and reporting tools, able to spot trends and solve problems.
* Strong communication and listening skills, able to engage with residents, families, and team members.
* Understanding of compliance and service quality, and the importance of maintaining high standards.
Personal Qualities
* Professional, committed, and able to role‑model Hallmark’s high‑quality service.
* Adaptable to the changing needs of a care home environment.
* Genuine passion for the care sector and for fostering a warm, family‑focused culture.
* Flexible and willing to support occasional evenings, weekend events, or community activities.
Rewards
* Competitive salary, outstanding training and development, and a supportive work environment.
* Excellent benefits, including pension, life assurance, and optional health care.
* Rewards and discount scheme: Hallmark Rewards.
* Work‑life balance that nurtures wellbeing.
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