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Group marketing & crm manager

Exeter
EGN Services Limited
Crm manager
€150,000 - €200,000 a year
Posted: 14 June
Offer description

4 days ago Be among the first 25 applicants

Direct message the job poster from EGN Services Limited

We are seeking a forward-thinking, data-driven Marketing Executive to lead strategic marketing output across three innovative businesses within our group:

* EGN Services Limited– a strategic investment and property group

This role is ideal for a results-oriented marketer who thrives at the intersection of data, automation and brand storytelling. You will be responsible for developing and executing campaigns across CRM, digital, and offline channels — with Microsoft Dynamics at the heart of delivery and measurement, and a strong use of AI tools to optimise content, segmentation, and lead scoring.

Key Responsibilities

Strategic Oversight Across All Brands

* Design and deliver data-led marketing strategies that directly support commercial goals
* Leverage Microsoft Dynamics CRM for campaign automation, customer segmentation, audience journeys, and lead lifecycle management
* Implement AI-powered tools for content creation, campaign optimisation, and predictive analytics
* Monitor and report on key KPIs including conversion rates, campaign ROI, and engagement metrics
* Own marketing dashboards and present insights that drive decision-making across operations, leadership, and sales
* Define and implement brand identity and tone of voice from launch
* Execute AI-supported campaigns across email, web, paid ads, and social, aligned to early adopter audiences
* Develop digital funnels with integrated tracking to support product pre-sales, inquiries, and conversions

EGN Services Limited and Landscaping company

* Support brand growth through investor-targeted content and CRM-driven nurture campaigns
* Deliver clear analytics reporting to support pitch decks and investor updates
* Maintain and optimise website content and visibility through data and AI insight

What We’re Looking For

* 3+ years' experience in a marketing role with a focus on CRM, analytics, and measurable outcomes
* Strong working knowledge of Microsoft Dynamics CRM for campaign execution, segmentation, and reporting
* Confident using AI tools such as ChatGPT, Jasper, SurferSEO, or similar to support scalable content and campaign analysis
* Excellent analytical skills with experience building performance dashboards (Excel, Power BI, or CRM-native tools)
* Hands-on digital marketing experience including email, social, and SEO
* Strong written communication and brand storytelling ability
* Bonus: Familiarity with Adobe, Canva, HubSpot, or automation platforms

What You’ll Get

* The opportunity to shape and lead marketing across three innovative, high-growth businesses
* Autonomy to experiment with AI, automation, and data to drive efficiency and results
* A collaborative team environment with a mix of start-up energy and established structure
* Hybrid working (minimum 2 days in-office in Sowton, Exeter)
* Competitive salary and long-term progression potential


Seniority level

* Seniority level

Mid-Senior level


Employment type

* Employment type

Full-time
* Industries

Investment Management

Referrals increase your chances of interviewing at EGN Services Limited by 2x

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