Overview
Our client, a global player in the OTC healthcare market, is seeking an ambitious Media specialist to join its dynamic UK brand team. Boasting a portfolio of leading brands sold in markets across the world, and with a commitment to innovation and excellence in consumer health, the company develops and markets innovative brands in multiple categories including pain-killers, digestive health, skincare, nutrition and allergy relief. Recognised for its cutting-edge research and development, this company continuously pushes the boundaries to deliver high-quality, effective solutions that improve the lives of consumers worldwide.
Digital Media Manager – FMCG/Consumer Healthcare
Job Reference: TP443725
Responsibilities
* Developing media strategies in partnership with the Brand Team to achieve brand objectives
* Overseeing and directing implementation of media strategies, ensuring consistency with full-funnel objectives
* Assessing campaign performance and collaborating with agency partners to continuously refine and optimise performance
* Running the Media Marketing Stack, focusing on tools, platforms, and technology for planning, execution, and measurement
* Leading the measurement framework, including short- and long-term KPIs, post-campaign analysis, marketing mix modelling, and assessing sales impact from media activities
* Leading discussions around global media & digital strategy, guidelines/principles, applying them collaboratively to develop innovative and effective plans
* Enhancing media and digital skills by mentoring the team and fostering continuous learning
* Harnessing AI to optimise media investments, ensuring transparency and governance in AI-driven decisions related to spend, ROI, and sales outcomes
* Maintaining strong data governance across media operations, using data responsibly for targeting, measurement, and optimisation, while upholding brand trust through compliance
* Extensive digital media experience working in agency or client-side roles with major consumer/FMCG brands
* Deep understanding of digital media channels such as SEA, SEO, Programmatic, On-line Video and Retail Media
* Proven track record in building and optimising successful digital and media campaigns
* Exceptional leadership and stakeholder management skills, able to influence cross-functional teams
* Passionate, results-driven approach, comfortable with ambiguity and changing priorities
* Experimental and curious mindset, with strong commercial acumen, able to manage multiple and complex tasks
Position Overview
As the Digital Media Manager, you'll be responsible for developing and directing media strategies that align with brand objectives and funnel goals. Your focus will be on digital media, but will also span traditional media, working closely with key media agency partners and the brand teams to develop strategies and campaigns, assess performance, refine strategies and maximise/optimize spend. This role is crucial in ensuring the effective utilisation of media investment to drive brand success and support both the company and brand's missions.
How to Apply
In this exciting and challenging role, you'll be part of a collaborative, fast-paced environment that values innovation, talent development, and work-life balance. Our client fosters a culture of inclusivity, encouraging employees to bring their unique perspectives and ideas to the table.
Please apply via LinkedIn or send your CV to Adam Tarsh at adam@tarshpartnership.co.uk
Seniority level
* Mid-Senior level
Employment type
* Full-time
Job function
* Marketing
Industries
* Pharmaceutical Manufacturing and Retail Health and Personal Care Products
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