Role Overview:
We are looking for a data-driven and detail-oriented Marketing Operations Manager to join our Revenue Operations team. This hybrid role sits at the intersection of marketing performance, process optimisation, and team enablement — designed to power scalable growth across the entire funnel.
You will be responsible for the systems, workflows, enablement programs, and reporting infrastructure that support our marketing strategy. Working closely with campaign, content, digital, product marketing, sales, and the broader RevOps team (sales ops and CS ops), you’ll play a key role in driving operational excellence, aligning cross-functional teams, and improving marketing ROI through rigorous data analysis and insight-led decision making.
Key Responsibilities:
Operational Infrastructure
* Design, document, and optimise scalable marketing processes
* Support campaign execution and performance tracking across both direct and partner-led initiatives.
* Ensure marketing systems and workflows enable efficient collaboration between teams, and support consistent execution across markets, channels, and programs.
* Maintain data integrity, standardisation, and compliance across all marketing platforms, ensuring smooth handoffs between marketing, sales, and partner functions.
Performance & Reporting
* Own marketing performance reporting infrastructure end-to-end, ensuring accurate, timely, and actionable insights for stakeholders across Marketing, Sales and Channel.
* Build and maintain dashboards and reports (e.g. in Salesforce, Looker Studio, Tableau, or similar) to track key marketing KPIs including pipeline generation, campaign ROI, lead funnel conversion, attribution, and velocity.
* Have your finger on the pulse of marketing data, acting as an “early warning” system for your internal-stakeholders
* Define and continuously refine marketing performance metrics that align to business goals and revenue targets.
* Collaborate closely with Demand Gen, Content, and Digital teams to ensure alignment on goal tracking, performance metrics, and campaign effectiveness measurement.
* Partner with Sales and RevOps to maintain shared definitions of MQLs, SQLs, SALs, and attribution models.
* Lead monthly and quarterly marketing performance reviews by preparing data narratives and actionable insights that support decision-making.
* Proactively identify data gaps, inconsistencies, or inefficiencies in reporting processes and work with systems/analytics teams to resolve them.
* Ensure robust tracking mechanisms (e.g. UTM strategy, campaign tagging, lead source hierarchy) are in place and adhered to.
* Support forecasting and planning efforts by providing historical performance trends and predictive analytics.
* Ensure data integrity and trust in marketing data by implementing QA processes, governance standards, and automation where possible.
Compliance & Governance
* Ensure all marketing operations comply with data protection regulations (e.g. GDPR, CCPA), including consent capture, data storage, and usage practices.
* Define and enforce governance standards for data hygiene, campaign naming, tagging, and system usage across the marketing tech stack.
* Manage user access, roles, and permissions in marketing platforms to maintain security and operational control.
* Partner with Legal, IT, and RevOps to monitor compliance risks and support audits, documentation, and vendor due diligence.
Cross-Functional Collaboration
* Partner with Demand Gen, Digital, and Content teams to operationalise campaigns and ensure smooth execution through the funnel.
* Collaborate with Sales Ops on lifecycle definitions, funnel metrics, attribution models, and systems integration.
* Translate business needs into scalable marketing processes by working closely with stakeholders across go-to-market functions.
Budget Management
* Manage the marketing operations budget, ensuring accurate tracking of spend, forecasts, and variance against plan.
* Partner with Finance and Marketing leadership to support budget planning cycles and provide data-driven recommendations.
* Monitor vendor and platform spend (e.g. SaaS subscriptions, campaign tools) to ensure cost-effectiveness and contract compliance.
Tool Management
* Own the renewal process and ROI evaluation for key marketing technologies (e.g. 6sense, ABM platforms, automation tools), ensuring each tool delivers measurable value and aligns with strategic goals.
* Own the marketing tech stack, including evaluation, implementation, integration, and ongoing administration of tools like HubSpot, 6sense and ReachDesk.
* Act as the primary system admin for key platforms, ensuring tools are configured to support campaign execution, data flow, and reporting needs.
* Identify opportunities to optimize usage, eliminate redundancy, and improve ROI across the marketing technology ecosystem.
* Collaborate with Sales Ops, and IT to ensure seamless integration and data consistency across systems.
Required Skills & Experience:
* 4+ years in channel operations, sales operations, or revenue operations — preferably in a B2B or SaaS environment.
* Strong experience with CRM (e.g., Salesforce) and MAP tools (e.g., Hubspot, Salesforce, Pardot).
* Proficiency in Excel, Power BI, or other data analytics tools.
* Excellent process design, project management, and problem-solving skills.
* High attention to detail and ability to work independently in a fast-paced environment.
* Strong written and verbal communication skills, with experience presenting to leadership.
Preferred Qualifications:
* Experience in managing partner compensation, MDF programmes, and deal registration processes.
* Background in working with various partner types (VARs, MSPs, OEMs, GSI, etc.).
Why Join Us?
* Drive impact at scale by shaping the operational foundation of a fast-growing channel business.
* Work cross-functionally in a high-visibility role critical to company growth.
* Join a collaborative, forward-thinking team focused on innovation and execution.
* Enjoy opportunities for advancement in channel strategy, operations, or leadership.