Responsibilities
* Carry out marketing performance measures based on marketing objectives.
* Compare the outflow of money to the budget and report any issues.
* Convey the organisation's marketing communication requirements to the agencies.
* Determine marketing mix including campaigns, promotions and events.
* Develop an understanding of reporting metrics to improve marketing campaigns.
* Develop marketing budgets based on expenses.
* Develop marketing campaigns and communication content.
* Examine previous to prepare new budget document.
* Identify the most effective engagement platforms for targeted customers to achieve the desired return on investment (ROI).
* Monitor metrics to track the effectiveness of campaigns.
* Negotiate contracting terms with other agencies.
* Oversee the development of databases for campaign lifecycle management.
* Oversee the management of logistics for marketing campaigns.
* Plan marketing activities.
* Profile market segments and customers.
* Review of customer experience across various platforms.
* Review the range of current marketing efforts.
* Review the strengths and weaknesses of various media and advertising agencies.
* Select platforms suitable for marketing activities.
* Study trends in customer behaviour using viewership data.
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