Your Role
and What You'll Be Doing
We’re looking for a Senior Events Manager to lead our Events pillar within the Marketing Acquisition & Campaigns team. This is a senior, high-impact role responsible for delivering a firmwide, commercially effective and standardised events programme that directly supports our business growth strategy.
You’ll take ownership of event quality, governance, performance measurement and contribution to pipeline, while leading and developing a talented team of events professionals. Working closely with colleagues across Business Development, Marketing and the wider firm, you’ll ensure our events are strategically aligned, consistently delivered and demonstrably effective.
The Role
As our Senior Events Manager, you’ll define and embed best-practice event processes across the firm, ensuring events are planned, delivered and evaluated in a consistent and robust way. You’ll shape and implement a comprehensive events strategy that supports Irwin Mitchell’s marketing and business objectives, while continuously improving how we measure impact and ROI.
This role involves significant collaboration with senior stakeholders and includes a high level of autonomy, leadership responsibility and UK-wide travel.
What You’ll Be Doing
1. Owning and delivering the firmwide events strategy, with clear roadmaps, processes and reporting.
2. Leading the Events operating model, covering briefing, targeting, delivery and evaluation.
3. Managing event quality and standardisation across all Business Units.
4. Producing regular performance reporting aligned to senior leadership cadence, including KPIs such as event quality, attendance, cost efficiency and pipeline contribution.
5. Working closely with Business Development leadership to embed effective event follow-up and ROI measurement.
6. Holding overall responsibility for the events budget, including supplier management, rate cards and cost optimisation.
7. Managing relationships with fulfilment and logistics suppliers to ensure a cost-effective, high-quality service.
8. Leading, developing and inspiring a team of Event Managers and Event Coordinators.
9. Collaborating with Facilities and other internal teams to ensure consistency of approach across offices.
10. Supporting the use and development of event and marketing technologies, including building business cases for future tools.
11. Owning governance, compliance and risk standards for all events activity.
12. Staying up to date with industry trends, emerging technologies and the use of AI in events.
About You
What We’re Looking For
13. Extensive experience in events management, ideally within a professional services or similar environment.
14. Proven experience leading and developing events teams.
15. Strong strategic, analytical and commercial skills, with the ability to use data to drive decisions.
16. Significant experience delivering large-scale events across B2B and B2C audiences.
17. Excellent project management skills, with the ability to manage multiple complex events simultaneously.
18. Strong communication skills and the confidence to work with senior stakeholders.
19. A highly organised approach with excellent attention to detail.
20. A collaborative, proactive leadership style and a problem-solving mindset.
It would be great if you also have:
21. Experience working in a law firm or similar professional services organisation.
22. Experience managing in-house events teams alongside external fulfilment suppliers.
23. Expertise in CRM systems and marketing automation tools such as Splash or Microsoft Dynamics.
24. Experience delivering events across legal or professional services markets.
Our Benefits - What We Can Offer You
25. 25 days holidays as standard plus bank holidays - You can ‘buy’ up to 35hrs of extra holiday too.
26. Generous and flexible pension schemes.
27. Volunteering days – Two days of volunteering every year for a cause of your choice (fully paid)
28. Westfield Health membership, offering refunds on medical services alongside our Aviva Digital GP services.
We also offer a wide range of well-being initiatives to encourage positive mental health both in and out of the workplace and to make sure you’re fully supported. This includes our Flexible by Choice programme which gives our colleagues more choice over a hybrid way of working subject to role, team and client requirements.
We have been ranked in the Best Workplaces for Wellbeing for Large Organisations for 2024!
Our responsible business programmes are fundamental to who we are and our purpose. We’re committed to being a diverse and inclusive workplace where our colleagues can flourish, and we have established a number of inclusion network groups across our business to support this aim.
Our commitment to Social Responsibility, community investment activity and tackling climate change is a fundamental part of who we are. It’s made up of four strands: Our People, Our Community, Our Environment and Our Pro Bono.