Description
JOB TITLE: SEO & GEO (Generative Engine Optimisation) Data Analyst
SALARY: £61,344 - £68,160
LOCATION(S): Edinburgh, Bristol, Chester or Halifax
HOURS: Full-time
WORKING PATTERN: Our work style is hybrid, which involves spending at least two days per week, or 40% of our time, at one of our office sites. Colleagues with disabilities can be supported with workplace adjustments including hybrid working expectations in line with our Flexibility Works policy.
About this opportunity
At Lloyds Banking Group, we’re embedding analytics at the core of SEO and Generative Engine Optimisation (GEO) to drive organic growth across traditional search and AI-driven‑ platforms.
The public website is a critical engine for discovery and consideration of our brands and products.
This role is central to strengthening how we measure, understand, and improve search visibility and website performance.
In this role, you’ll own the SEO and GEO measurement framework, delivering clear dashboards and insights that shape prioritisation, investment, and optimisation decisions. You’ll lead opportunity sizing and causal analysis to identify high impact search initiatives.
You’ll also champion robust SEO/GEO taxonomies, tagging, and data quality standards, embedding insight-led decision-making across digital and content teams. Strong search analytics expertise, paired with the ability to influence and coach others, are essential skills. skills.
Key responsibilities...
As a SEO & GEO Data Analyst, you’ll play a pivotal role in:
1. Owning and evolving the SEO and GEO measurement framework, helping us to monitor performance across both organic search engines and generative AI platforms.
2. Deliver actionable insights that will deliver uplift in rankings and citations, organic traffic, engagement and, ultimately, conversions.
3. Build and maintain dashboards that surface SEO/GEO trends, opportunities, and risks.
4. Conduct opportunity sizing, causal analysis, and forecasting to identify high impact initiatives and inform prioritisation.
5. Embed a culture of insight-driven decision-making ‑coaching teams to confidently use data to guide SEO/GEO strategy.
This is a high-impact analytical role, focused on enabling evidence-based‑ SEO and GEO strategy at scale. Success requires a blend of strong technical and analytical skill, practical SEO experience, and the ability to influence, collaborate, and communicate effectively across multidisciplinary teams.
Why join us?
We’re investing billions in our people, places and tech to change the way we meet the needs of our 28 million customers. We’re growing, and we’d love you to be part of the journey.
Experience Required...
6. Two years proven experience of working with and designing/evolving measurement frameworks/dashboards for SEO and website performance.
7. Strategic collaboration: you’ll be working closely with stakeholders across the public website team and other strategic partners to inform priorities and to align insights with business objectives and growth ambitions.
8. Ability to clearly communicate insights and recommendations to non‑technical and senior stakeholders.
9. Experience in coaching or mentoring, fostering a culture of curiosity and evidence-based decision making.
10. A forward-looking mindset, comfortable operating in a fast-paced, e‑g environment..
We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.
This is a place for you:
Our ambition is to be the leading UK business for diversity, equity and inclusion supporting our customers, colleagues and communities, and we’re committed to creating an environment in which everyone can thrive, learn and develop.
We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative.
We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns. And, as a Disability Confident Leader, we guarantee interviews for a fair and proportionate number of applicants who meet the minimum criteria for the role with a disability, long-term health or neurodivergent condition through the Disability Confident Scheme.
We provide reasonable adjustments throughout the recruitment process to reduce or remove barriers. Just let us know what you need.
We also offer a wide-ranging benefits package, which includes:
11. A generous pension contribution of up to 15%
12. An annual performance-related bonus
13. Share schemes including free shares
14. Benefits you can adapt to your lifestyle, such as discounted shopping
15. 30 days’ holiday, with bank holidays on top
16. A range of wellbeing initiatives and generous parental leave policies
Like what you hear? Join us!
At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.
We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.
We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.