Role: Marketing Manager (B2B & Growth)
Location: London (Hybrid - 3 days in Central London per week)
Salary: ~£45,000 + benefits/equity
About ApTap
We're building a digital ads platform for banking channels whilst on a mission to reinvent how people interact with their finances: making money management simpler, smarter, and more personal.
ApTap connects brands and consumers like never before, by enabling data-driven, end-to-end, fully embedded user experiences within banking apps. We've already saved British consumers hundreds of thousands of pounds, working with banks like Barclays, BNP Paribas, Lloyds, Halifax, TSB Bank, and more.
From product design to marketing to data science, we're integrating cutting-edge AI tools and machine learning models across our stack to accelerate growth and deliver real value to banks, brands, and consumers alike.
We're a scale-up with big ambitions. That means joining us is an opportunity to make a tangible impact from day one. We value entrepreneurial thinkers who aren't afraid to challenge the status quo, move fast, and experiment.
About the Role
We're hiring a Marketing Manager to work directly with our CEO on driving growth across both B2B and consumer channels. This is a broad role with a primary focus on generating and qualifying B2B leads for our software, while also building out our consumer-facing presence.
You'll plan, execute, and optimise campaigns across multiple channels, get hands-on with CRM and automation, and help shape the future marketing strategy. For the right candidate, there's a clear path to becoming our Head of Marketing.
Why Join
* Impact from day one: You'll shape products and campaigns used by thousands of consumers and major partners.
* AI-first culture: We embrace AI as a core tool across every function, from wireframing products to optimising marketing campaigns.
* Growth opportunities: Clear paths to leadership roles as we scale, plus support to develop new skills.
* Collaborative team: You'll work closely with product, partnerships, tech, and data teams in a culture built on trust and curiosity.
* Mission-driven work: Be part of reshaping financial services for the better.
What You'll Do
* Own B2B lead generation campaigns: from design through to optimisation
* Support sales and partnerships teams with content, collateral, and pipeline growth
* Manage digital channels including social, email, and paid
* Run consumer campaigns to drive engagement and retention
* Use data to track performance and iterate campaigns
* Adopt AI tools to support campaign design, creative execution, and marketing automation
* Experiment with AI-driven marketing tools and processes
What We're Looking For
* At least 3 years' experience in B2B and/or D2C marketing (ideally fintech or SaaS)
* Strong track record of running lead generation and growth campaigns with tools like Pipedrive, Mailchimp, LinkedIn Ads, Google Ads, etc.
* Hands-on skills in email, social, digital advertising, and CRM
* Creative yet data-driven approach to marketing
* Open to using AI in campaign ideation, content creation, and workflow optimisation
* Entrepreneurial mindset with appetite for experimentation and AI tools