Job Description
We are Web Behaviour Specialists, a London-based digital marketing agency specialising in paid search, display and social media advertising, SEO, website analytics, and optimisation. Since 2010, our multilingual team has worked with UK and multinational clients across the globe, delivering data-driven marketing solutions.
About the Role
We are seeking a Reporting & Analytics Specialist with strong analytical skills and a passion for turning data into actionable insights. You will be responsible for designing, implementing, and managing reporting systems across multiple platforms, including Google Analytics 4 (GA4), Google Tag Manager (GTM), Looker Studio, BigQuery, and Excel. Your expertise will ensure accurate tracking, insightful reporting, and data-driven decision-making for our clients.
Key Responsibilities:
Tracking & Implementation
· Set up, manage, and optimise Google Analytics 4 (GA4) and Google Tag Manager (GTM)
· Configure event tracking, goal tracking, and conversion tracking to meet client reporting needs
· Implement advanced tracking solutions in GTM using custom JavaScript
· Troubleshoot and debug tracking issues...