Overview
Drive Marchon Training’s growth by creating scroll-stopping, high-converting creatives to accelerate Marchon’s journey to become a global fitness brand.
Location
Hybrid – Harpenden HQ (2 days p/w) + remote; occasional site visits to gyms, warehouse and pop-up events
Responsibilities
* Lead creative ad production end-to-end, from strategy, ideation, and scripting to shooting, editing, and iteration.
* Write high-converting scripts, hooks, and CTAs rooted in user insights and consumer psychology.
* Establish systems to scale content by using freelancers, creators, and AI tools.
* Source, manage, and brief UGC creators.
* Build and maintain a system to test multiple creative angles, hooks, and formats each week.
* Collaborate with the Head of Growth to run a high-tempo testing process: launch variations weekly, analyze data, and iterate.
* Collaborate with the marketing and creative teams to understand objectives, campaigns, product, and feature launches.
* Conduct user and competitor research to inform new creative angles and formats.
Experience & Skills
* Creative performance chops: You have a track record of producing high-performing ad creatives on TikTok or Meta that drive real results, with the metrics to back it up.
* Strong storytelling: You can craft h›ooks and emotional narratives that make people feel something.
* Data-literate: You’re confident in interpreting performance data (Hook, Hold, CTR, etc.) to figure out what’s working and where to double down.
* Organized and scrappy: You can manage multiple creative pipelines at once, set up repeatable systems, and move quickly.
* Founder mindset: You take initiative, move fast, solve problems independently, and own your outcomes.
* UGC and creator fluency: You’ve sourced, briefed, and managed UGC creators or freelance video talent and understand how to get great content from them.
* AI-comfortable: You’ve explored or actively use AI tools to enhance speed, ideation, or production in your creative workflow.
Team Structure
* Direct reports (initial): Matt Pate, Head of Growth.
* Wider team set up: Freelance video editor. Marketing Team (editors, Head of Marketing)
Benefits
* 22 + 8 Bank Holidays + your birthday.
* Pension contributions.
* Starter Pack all things MARCHON.
* £400 Gift card per year to spend on MARCHON Supplements & Apparel.
* Year-round discount on Supplements & Apparel.
* Free gym membership to all MARCHON gyms.
* Full access to MARCHON Online training & Nutrition.
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