National Sales Manager – NI and ROI
Covering all of Ireland (North & South) • Full-time • Closing Date: Friday 31st October
Uform now wishes to recruit a National Sales Manager to cover Northern Ireland and the Republic of Ireland. We are seeking a dynamic, driven individual to join our team.
Ideally we would like this role based in Northern Ireland but are open to considering candidates who are based within a 2-3 hour drive of NI, as our business is managed from our Head Office in Northern Ireland
The Role:
The management of the sales function to achieve agreed sales and gross margin targets in line with company objectives, through planning, execution and management of a supportive team of 5 direct reports.
* Sales Leadership: Spearhead national sales strategy to ensure sustained growth and market penetration across Ireland.
* Team Development: Manage, mentor, and motivate a team of 5 Area Sales Managers, setting clear performance goals and providing ongoing support for professional development.
* Key Account Management: Take direct responsibility for the management and growth of 5 pivotal company accounts, building trusted relationships, identifying new opportunities, and maximising account potential.
* Financial Growth: Increase the regions sales, contribution, and margin figures through strategic customer, opportunity, and team management
* Business Development: Identify and pursue new business opportunities within the kitchen and bedroom sectors, adjacent markets, and proactively position Uform as a partner of choice.
* Market Intelligence: Monitor industry trends, competitor activities, and evolving customer needs to inform strategy and maintain Uform’s competitive advantage.
* Cross-functional Collaboration: Work closely with marketing, operations, and product development teams to ensure seamless execution of sales initiatives and customer satisfaction.
* Reporting & Analysis: Provide regular sales forecasts, performance reports, and actionable insights to senior management, ensuring transparency and data-driven decision making.
* A minimum of 5 years’ experience in field sales within a B2B sales environment.
* A minimum of 3 years’ experience in management of a team of ASMs or Sales Executives from a B2B sales environment
* Ability to Evaluate regional and individual performances of areas and ASMs.
* Experience in assisting ASMs with the preparation and review of the annual sales forecast for the area of responsibility.
* Proven Sales Success: Demonstrable track record in driving sales growth and managing key accounts in a fast-paced environment.
* Leadership Experience: Experience managing and developing a sales team, ideally with a national scope.
* Operational awareness and knowledge of a distribution/manufacturing environment i.e., deliveries, remedials, replacements, etc.
* Relationship Management: Strong skills in building and maintaining enduring client relationships, with a consultative approach.
* Analytical Mindset: Ability to interpret market data, identify trends, and implement effective strategies based on insights.
* Knowledge and experience of aligning sales plans to strategic business objectives.
* Experience in setting and managing KPIs.
* Able to understand profit and loss calculations and basic business finance, e.g., gross margin percentages and calculations, overheads, etc.
* Communication & Negotiation: Excellent interpersonal, presentation, and negotiation skills, with proficiency in adapting approach to suit diverse clients and situations. Excellent organisational skills, including working to deadlines
* A driven and self-motivated individual with the ability to use their own initiative and work with minimum supervision
For the successful candidate, this role offers an attractive salary and commission structure. This is an exciting opportunity for the right individual, as the company continues to grow and succeed.
To apply for this role, please forward your CV to Uform HR Advisor, Melissa Kempton at mkempton@uform.co.uk. Closing dates for the application are Friday 31 October 2025.
Uform reserve the right to enhance the criteria in the event of a large volume of applicants. We may also utilise waiting lists.
Due to the high volume of applicants only those candidates shortlisted for interview will be contacted.
Applicants must be eligible to work in the UK and be able to provide evidence as such, if invited for an interview.
Uform is an Equal Opportunities Employer
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