Business Development Manager (On-Trade Drinks) Cumbria Up to £50,000 Basic Salary + Company Car + Uncapped Bonus We are looking for an ambitious and commercially driven Business Development Manager to join a leading drinks wholesaler covering Cumbria and the surrounding areas. This is an exciting opportunity for someone with experience in the on-trade drinks industry or a strong hospitality management background who is passionate about building relationships, driving sales, and developing profitable accounts across pubs, bars, restaurants, hotels, and venues. The Role As Business Development Manager, you will be responsible for managing and growing a portfolio of on-trade customers while identifying and securing new business opportunities throughout the region. You will work closely with independent venues as well as larger hospitality operators, helping customers develop their drinks offering across beers, wines, spirits, and premium products. Key responsibilities include: Developing new on-trade business across Cumbria Managing and growing existing customer accounts Building strong relationships with pub, bar, restaurant, and hotel operators Advising customers on product ranges, trends, promotions, and category opportunities Delivering sales growth against agreed targets and KPIs Conducting regular customer visits and territory planning Working collaboratively with internal teams to ensure excellent customer servic...