Start: January 2026
Join the Lacoste Team as our CRM Manager!
Reporting to: Marketing Director, UK & Ireland
Hybrid working: London office / home (3:2)
At Lacoste, we believe that everyone brings a unique touch to our collective spirit. Here, we are passionate teams, united by the same values. Together, we create memorable experiences for our customers by inspiring and connecting with them. Both universal and timeless, the brand brings together cultures and generations. Elevating the crocodile as a rallying sign, to grow, inspire, and make a lasting impact in the world of fashion and retail.
Your Responsibilities
* Loyalty Programme Management: Leads the Lacoste Members loyalty programme, driving strategy, engagement, and omnichannel activations to elevate customer retention and premiumisation.
* Retail and partner network management: Enhance the customer experience, improving customer knowledge and developing customer-centricity: data collection, enrichment, analysis sharing, and recommendations. Define key CRM KPI's and partner with retail and partner networks to drive success.
* Campaigns & Communications: Plans and executes multi-channel CRM campaigns (Email/SMS/Wallet), ensuring tailored offers, customer targeting, and brand consistency.
* Insights & Data Strategy: Manages CRM database, segments customer data, and delivers insights to support VIP engagement, campaign performance, and business growth.
Why join Lacoste?
Working at Lacoste means…
Representing an iconic brand that’s part of the MF Brands Group, alongside Aigle, Gant, and Tecnifibre, paving the way for exciting internal mobility opportunities. Joining a team that values personal and collective development, where everyone is encouraged to grow and evolve. Balancing passion and well-being, because we believe that everyone needs time to recharge. Embracing our Durable Elegance approach – placing our products and value chain at the heart of our sustainability ambitions, with a mission to elevate them to environmental excellence. As well as fostering social inclusion by making equal opportunities a reality through impactful initiatives.
Rewards & Benefits
Package: £40-45K per annum + 10% bonus
Health & Wellbeing: Regular team activities (e.g., run club, yoga), Private Healthcare (optional), Employee Assistance Programme with the Retail Trust
Holidays: 25 days per year plus usual UK bank holidays and 10 days to work from anywhere.
Swag: up to 65% off Lacoste products
Learning & Development: Continuous support on your learning journey from day one
Parenthood: Enhanced family leave and pay from day one, paid Assisted Conception leave
Extras: Employee Referral, Long Service Award, Social Committee events
Ready to join a unique adventure?
1st step: Apply now and live the Lacoste candidate experience
2nd step: First call with the Talent Acquisition Coordinator
3rd step: In-person interview with the Marketing Director and Senior HR Business Partner
4th step: Interview with the Marketing Director and Global CLT & Data Marketing Director
5th step: Accept the challenge and become a Lacoste teammate!
Your Profile
* Share the same values: Play as One Team | Play with Elegance | Play by Daring | Play with Tenacity
* Retail & CRM experience: Background in premium/luxury retail with hands-on CRM, loyalty, and clientelling expertise.
* Event-ready: Confident planning and delivering activations and VIP events.
* Analytical & tech-savvy: Comfortable with CRM platforms, Google Analytics, and data reporting.
* Strong communicator: Clear, confident, and customer-focused in both written and verbal English.
* Collaborative & solutions-driven: Builds strong relationships and thrives in problem-solving.
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