About the Role
Hemingway Agency helps scale services with Systems and AI,
We're looking to expand our team and offer by bringing on a bespoke content architect who will turn ICP, offer, tone, audience, vision, and market position into a clear, actionable content strategy asset for (mainly) Instagram Reels.
What You’ll Deliver
For each client project (paid per project, not per hour):
* Market and competitor analysis within their niche
* Defined content pillars, tone, and messaging structure
* A bank of 20–40 hooks and post ideas ready for scripting
* Brand guide (colours, style, language)
* Two short calls (kick-off + review)
* WhatsApp access for async feedback during delivery
What We’re Looking For
Our brand is for creatives who are striving for excellence in their marketing, and we want a team that reflects that. Although we try and keep this job form consise and actionable, we pride ourselves on being very human in our marketing, away from sleasy tactics. We want real authenticity to shine through.
* Experience creating content or brand systems for businesses (required)
* Experience creating content or brand systems for coaches, consultants, or service providers (optional)
* Ability to translate positioning data into creative concepts
* Confident building strategy docs in Notion or Google Docs
* Excellent communication and reliability (we work async, fast, and lean)
Project Details
* Pay: $600–$800 per project [Subject to Change based on experience and Deliverables offered)
* Average time per project: 10–12 hours over 10 days
* Freelance / contractor position
* Ongoing work available (2–4 projects per month once proven)
How to Apply
Send a message including:
* CV
* Cover letter
* Personal Portfolio
* Anything else that will impress me basically
Why Join Us
Right now, this is a hands-on strategy role, but our vision is to build a full in-house content team around the right person. We have big goals for the business and want the applicant to reflect that. Like we said, the business is extremely new, but we have already seen a lot of traction and are looking to get ahead with this hire.