The Marketing Campaign Manager will oversee the development and execution of strategic marketing campaigns within the financial services industry. This role requires expertise in campaign planning, management, and analysis to drive brand visibility and customer engagement.
Client Details
This opportunity is with a medium-sized organisation operating in the financial services sector. The company undergoing a busy period of growth, adding resources to their existing 5+ strong marketing team.
Responsibilities
The key responsibilities for the Marketing Campaign Manager - Financial Services role will include:
* Develop and implement end-to-end marketing campaigns to support business objectives.
* Run campaigns utilising Hubspot CRM, adopting automation tools.
* Work with internal team to develop SEO optimised content for group websites.
* Collaborate with internal stakeholders to ensure campaigns align with brand guidelines and messaging.
* Monitor and analyse campaign performance, providing actionable insights for improvement.
* Manage budgets and ensure campaigns are delivered on time and within scope.
* Oversee the creation of marketing content, including digital, print, and social media assets.
* Ensure compliance with industry regulations in all marketing materials and activities.
* Identify opportunities to optimise campaigns through testing and data analysis.
* Work closely with external agencies and partners to achieve campaign goals.
Profile
* Proven experience in managing successful marketing campaigns within a regulated environment e.g professional services such as FS or legal.
* 3-5+ years experience within a digital campaigns role.
* A strong understanding of campaign management, including planning, execution, and analytics.
* Strong understanding of SEO best practises.
* Proficiency in digital marketing tools and platforms, inc. analytics tools such as GA4.
* Experience utilising Hubspot as a CRM, and managing automated marketing campaigns would be highly advantageous.
* Excellent communication and stakeholder management skills.
* A results-driven mindset with a focus on achieving campaign objectives.
* Knowledge of compliance requirements within the financial services sector.
* A degree in marketing, business, or a related field is preferred.
Job Offer
* Competitive salary ranging from 45,000 to 50,000 per annum.
* Flexible hybrid or remote working arrangements.
* Opportunity to work with a forward-thinking organisation in the financial services industry.
* Permanent position with career growth potential.
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