Central Employment are working with a leading Technology provider, as they look to expand there in-house marketing function, appoint a B2B Content Strategy Lead.
Want to make an application Make sure your CV is up to date, then read the following job specs carefully before applying.
We're seeking a commercially driven B2B Digital Content Strategy Lead to own and deliver a high-impact content strategy within a fast-paced technology environment. This is a pivotal role focused on creating and optimising content across the full marketing funnel—driving awareness, engagement, and conversion across key B2B audiences.
You'll lead the development of insight-led content programmes, thought leadership, and messaging frameworks that directly support demand generation and revenue growth, working closely with digital, paid media, and commercial teams.
Key Responsibilities:
* Content Strategy & Planning
o Develop and execute a comprehensive B2B content strategy aligned to commercial goals and customer journeys
o Own the end-to-end content roadmap across awareness, consideration, and conversion stages
o Build scalable content frameworks that support product, campaign, and brand initiatives
+ Create compelling, insight-driven thought leadership that positions the business as a market authority
+ Lead the development of campaign content, including whitepapers, case studies, landing pages, blogs, and email nurture programmes
+ Establish clear, consistent messaging frameworks across all channels and touchpoints
* Performance & Optimisation
o Leverage SEO insights, keyword research, and audience data to inform content creation and optimisation
o Monitor, analyse, and report on content performance using digital analytics tools
o Continuously refine content strategy based on performance data to improve engagement, conversion, and ROI
* Cross-Functional Collaboration
o Partner with paid media, digital, and demand generation teams to deliver fully integrated campaigns
o Align content with media strategies to maximise reach and conversion efficiency
o Collaborate with product marketing, sales, and leadership teams to ensure messaging supports commercial priorities
* Content Governance & Best Practice
o Establish best practices in content creation, SEO, and digital storytelling
o Ensure consistency in tone, voice, and brand positioning across all outputs
o Manage external agencies or freelancers where required
Key Skills & Experience
* Proven experience in a B2B content strategy or content marketing leadership role, ideally within the technology sector
* Demonstrated success in creating high-performing content across the full xsngvjr marketing funnel
* Strong experience in developing:
o Thought leadership programmes
o Campaign content strategies
o Messaging and positioning frameworks
* Solid understanding of SEO, content optimisation techniques, and performance analytics
* Experience working closely with paid media, digital marketing, or demand generation teams within an integrated campaign environment
* Data-driven mindset with the ability to translate insights into actionable content improvements
* Excellent stakeholder management and collaboration skills
* Strong commercial awareness and understanding of how content drives pipeline and revenue
Desirable Experience
* Experience in SaaS, Technology, or B2B services
* Familiarity with marketing automation and CRM platforms
* Experience managing content teams or external agencies