MARKETING & BRAND Executive
Salary: £26,000 – £36,000 + Bonuses up to £40,000
Location: Carlisle (office + site visits)
Hours: Full-time (flexible working, occasional evenings/weekends during key campaigns)
About BDR Properties
We are one of Carlisle's fastest-growing property companies — operating HMOs, serviced accommodation, refurbishments, developments, investor partnerships and guaranteed rent services.
2025 is our biggest growth year yet.
We are building a in-house media and marketing department to grow our brand, create high-quality content daily, and attract investors, landlords, and partnerships across the UK.
You will work directly with the Director to build a brand that stands out nationwide.
The Role: Marketing & Brand Executive
This is a hands-on creative and strategic role ideal for someone who wants ownership, variety, and a chance to build a brand from the inside.
You will lead all marketing output across the business, including content, planning, digital strategy, social media, events, and brand development.
This isn't a "corporate marketing job."
It's fast, creative, energetic — and genuinely exciting.
What You'll Be Doing
You will lead our entire marketing machine:
Content & Social
* Plan a 52-week content calendar
* Film daily behind-the-scenes content
* Edit short-form videos for all platforms
* Oversee 1 long-form YouTube video per week
* Manage Instagram, TikTok, YouTube, Facebook & LinkedIn
* Grow the brand and build the community
Brand & Strategy
* Build partnerships with companies, events, and podcasts
* Prepare award entries and media opportunities
* Develop and protect the BDR brand identity
* Run campaigns for investors, landlords, GR, SA & projects
Funnels & Communication
* Create newsletters, PDFs, sales pages and lead magnets
* Oversee CRM and investor nurturing workflows
* Plan and run WhatsApp broadcasts
* Track all KPIs, analytics and growth
Events & PR
* Organise open days, investor tours, speaking opportunities
* Prepare Ricardo for podcasts, events, conferences & public talks
Working Hours
Core hours are Monday–Friday, but flexibility is required for:
* Evening posting windows
* Occasional weekend filming (major projects)
* Events, open days or podcast appearances
We do not expect overtime.
We expect flexibility, and we give flexibility back.
Salary & Bonuses
* £26,000 – £36,000 base
* Up to £40,000 per year in performance bonuses
(based on social growth, leads, partnerships, events, and content output)
This role can realistically earn £50k–£70k total package for the right performer.
Ideal Candidate
We're looking for someone who is:
* Creative and confident with filming
* Strong at editing short-form video
* Organised, fast, proactive
* Understands social media culture
* Wants responsibility and growth
* Can work independently and deliver consistently
* Enjoys a fast-paced environment
Why Work With Us
* Huge freedom to create
* Direct impact on business growth
* Supportive and ambitious team
* Real career progression (Head of Marketing / Creative Lead)
* You build the brand — not follow someone else's ideas
Job Types: Full-time, Permanent
Pay: £26,000.00-£76,000.00 per year
Work Location: In person