Overview
We're seeking a confident and hands‑on part‑time Marketing Executive with experience across both offline and online campaigns to support customer acquisition, retention, and brand awareness across all swim! locations. You will have a diverse marketing background, capable of managing local campaigns, updating digital platforms (including WordPress or similar), CRM workflows, and supporting content creation.
Responsibilities
* Plan, create and deliver integrated marketing campaigns to drive customer acquisition and loyalty, both online and offline.
* Manage and maintain website content using WordPress or similar CMS, ensuring information is current, accessible, and SEO‑optimised.
* Support CRM strategy including campaign setup, email marketing, customer journeys, and reporting using tools such as Mailchimp or HubSpot.
* Collaborate with the wider marketing team to support centre‑level promotions and national campaigns.
* Create and edit content using basic design tools (e.g., Photoshop or Canva) for print, digital, and social platforms.
* Support centre teams with local marketing materials, posters, flyers and promotional assets.
* Monitor and report on key campaign metrics including lead generation, conversion and engagement.
* Support organic and paid social media campaigns – including content calendar, content creation and creative feedback.
* Conduct local competitor and market research to identify trends and opportunities.
Qualifications
* Proven experience in a marketing role (agency or in‑house).
* Strong understanding of multi‑channel marketing, especially offline and digital touchpoints.
* Confident working with CRM systems and email marketing tools.
* Experience using WordPress or similar CMS to manage and update websites.
* Basic design capabilities using Photoshop, Canva or equivalent tools.
* Excellent communication and writing skills.
* Ability to manage multiple campaigns simultaneously with a hands‑on approach.
* Commercially minded, proactive, and results driven.
Desirable
* Experience managing or supporting social media accounts.
* Knowledge of paid ads, SEO, or PPC is a plus.
* Passion for family‑focused brands or working within the leisure/education sector.
What You’ll Get in Return
* Paid holidays
* Birthday day off
* Discounts on swimming lessons for family & friends
* Access to training & development
* Supportive and values‑led team culture
* Employee recognition & wellbeing schemes
* Financial wellbeing app with early wage access
Join us at swim! and help shape the future of learn‑to‑swim in the UK.
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