1816 - Account Executive, Search - MM&D (UK)
About WPP Media: WPP Media is WPP's AI‑driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Powered by WPP Open and Open Intelligence, clients see exactly where, how, and why their media investment is working.
Role Summary and Impact
As a Paid Search Account Executive, you will develop excellent platform knowledge and support the management and optimisation of paid search campaigns. You will perform keyword research, campaign building, daily monitoring, and data analysis to generate insightful commentary for performance reporting. Working closely with the Paid Search Account Manager, you will contribute to executing best‑in‑class Paid Search strategies and continuously seek new opportunities through personal research and cross‑team collaboration. This role offers breadth for growth from entry‑level to those ready to take ownership of specific testing elements and contribute to client strategy.
Reporting Structure: Reports to Paid Search Account Manager.
Key Responsibilities
* Campaign Management:
o Effectively manage designated paid search campaigns, ensuring ongoing and timely optimisation and continuously look for opportunities to improve performance.
o Assist with performance analysis, internal data maintenance, issue identification, and solution development.
o Contribute to client testing plans, supporting the planning, execution, and evaluation of tests with methodical accuracy.
o Carry out regular campaign and budget management checks.
* Client & Partner Support:
o Collaborate with and support team members in the implementation, optimisation, and paid search activation for clients.
o Contribute to client meetings and participate in ongoing client engagement.
o Communicate effectively with Manager, client team, and client contacts regarding deadlines and delivery of work.
o Work with partners and attend regular platform training to develop paid search skillset and industry knowledge.
* Operational Excellence:
o Identify gaps in goal achievement, objectives, and/or processes, and work with the line manager to improve performance and drive efficiencies.
o Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends.
o Support the day‑to‑day QA process across activation, minimising error and risk, and ensuring consistent and accurate adherence to process.
Skills and Experience
* Paid Search Aptitude: Passion for digital marketing, particularly Paid Search. Demonstrating developing proficiency in core PPC technology platforms (e.g., Google Analytics, SA360, Skai). Current certifications (Google and Microsoft Ads) are a plus.
* Analytical & Technical: Affinity for numbers and an analytical thought process, with basic data analysis knowledge and keenness to identify trends and actionable insights.
* Foundational Knowledge: Solid understanding of media planning fundamentals (e.g., reach, frequency, channels, formats) relevant to Paid Search.
* Organisational & Proactive: Ability to manage time effectively, work as part of a group, proactive and self‑motivated, always looking to expand knowledge and capabilities.
* Communication: Attention to detail and excellent communication skills, both written and verbal.
Life at WPP Media & Benefits
Benefits include competitive medical, group retirement plans, vision and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media offers a hybrid workplace with teams in the office around four days a week, and we support flexibility and accommodations as needed.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Please note this is a UK based role and requires individuals to have the right to work in this location.
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