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Head of shopper marketing

Bath
JR United Kingdom
Marketing
Posted: 22h ago
Offer description

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Location: Home Counties, with a direct, easy commute from London + 5 mins from train station

Are you a senior marketing leader ready to take the reins of shopper strategy for some of Britain’s most beloved food brands?

A highly respected, iconic FMCG business—home to a portfolio of household-name treats—is seeking a Head of Shopper Marketing to lead and elevate its in-store and omni-channel presence. This is a key role within the marketing function, offering significant impact, leadership scope, and visibility across the business.

What You’ll Be Doing:

* Lead and inspire a team of Shopper Marketing Managers across multiple renowned brands.
* Own the shopper marketing strategy, delivering innovative, insight-led activation plans.
* Partner cross-functionally with Brand, Sales, Category and Retailer teams to deliver best-in-class execution.
* Manage agency relationships and budgets to ensure maximum ROI.
* Translate category and shopper insight into action across all channels.
* Influence at senior level, reporting directly into Marketing Leadership.

What You’ll Bring:

* Proven experience in shopper marketing or trade marketing within FMCG.
* Strong leadership capabilities with experience managing high-performing teams.
* Strategic thinking combined with hands-on activation excellence.
* Ability to influence internal stakeholders and external retail partners.
* Strong commercial and analytical mindset.

What’s in It for You?

* Car package: cash allowance or car lease (up to £8k)
* Family Health Insurance Plan (Vitality)
* Matched Pension Contribution– up to 7.5%
* Life Assurance– 4x salary
* Long Service Awards
* Enhanced Sick Pay

Why Apply?

This is a business with agility and the scale of an established FMCG company- the best of both. Its an innovative and entrepreneurial environment where youll be part of an inclusive, values-led organisation.

Theyre a proudly British company with a legacy of beloved brands and are passionate about learning and development, offering both formal training and on-the-job experiences to help people grow professionally and personally.

Please apply now if youd like to explore it further!


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