We are seeking a commercially driven and digitally confident Brand Manager to lead marketing for our Play & Events offering across our sites in Yorkshire. This full-time role is pivotal in driving ticket sales, footfall, customer engagement, and loyalty through effective channel management across PPC, paid digital, social media, website, and traditional media. The ideal candidate will have a strong background in marketing attractions or leisure-based experiences, with a focus on optimising campaigns for revenue and conversion.
Responsibilities:
Plan and deliver integrated marketing campaigns for Play & Events activity
Drive ticket sales and event bookings through digital and traditional channels
Manage and optimise performance across PPC, Paid Social and other paid digital platforms
Monitor ROI and continuously improve campaign effectiveness
Lead marketing for key ticketed events including Grottos, Light Trail, Ice Rink and GH Parties
Develop campaigns to maximise bookings, capacity utilisation and revenue
Support pricing, launch and promotional strategies
Manage and optimise Play & Events website content
Improve SEO performance for key campaigns
Support online booking journeys and conversion optimisation
Own Play & Events social media strategy and execution
Create engaging organic content to drive awareness and bookings
Lead Paid Social campaigns to increase reach and conversion
Track engagement and performance metrics
Drive Green Card activity linked to Play & Events
Increase loyalty sign-ups, engagement and repeat visits
Support PR activity and local awareness campaigns
Contribute to award submissions where relevant
Qualifications:
Bachelor's degree in Marketing, Business, or a related field
Minimum of 3 years' experience in a marketing management role, preferably within the attractions or leisure industry
Proven track record of driving successful marketing campaigns and achieving sales targets
Strong analytical skills with the ability to interpret data and make data-driven decisions
Excellent communication and interpersonal skills
Proficiency in digital marketing tools and platforms, including PPC and social media advertising
Creative mindset with a passion for engaging audiences and driving customer loyalty