Location: London, Shoreditch (with travel)
Type: Full-Time
Level: 3+ years’ experience
Compensation: Competitive
At Pavegen, we convert footsteps into clean electricity, rich behavioural data, and powerful engagement. From smart cities in Saudi Arabia’s $25bn Sports Boulevard to working with global brands like Volvo Cars, Google and UEFA, we’re redefining how the world connects with energy and sustainability. Now we’re scaling – and we need the right kind of energy to drive it.
About the Role
This is not your typical “marketing” role. We’re looking for a smart, socially confident, and data-driven marketer who lives and breathes lead generation.
Your mission? To create and deliver end-to-end campaigns that attract high-quality leads, convert interest into pipeline, and elevate our brand across digital, content, and experiential channels.
This is a growth role with a strong events and networking focus — perfect for someone hungry, highly detail-oriented, and comfortable being the face of Pavegen at industry activations, networking events, and international expos.
Core Responsibilities
* Execute marketing campaigns across social, digital, email, and experiential channels.
* Plan and run cold outreach (Apollo), nurture funnels, and automated workflows in HubSpot.
* Build and manage dashboards to track pipeline, campaign performance, and ROI.
* Support sales with qualified leads, data insights, and marketing collateral.
* Conduct competitor analysis and proactive market research to inform campaign direction.
2. HubSpot & CRM Mastery
* Own HubSpot across marketing and sales pipelines.
* Set up, manage, and optimise nurture journeys, workflows, and segmentation.
* Produce weekly and monthly reports on lead generation performance.
* Maintain data integrity and improve database processes.
3. Content, Comms & Digital Marketing
* Collaborate with Head of Content on blogs, case studies, social posts, email marketing, and award submissions.
* Write persuasive copy for web, email, and social channels.
* Design and deliver marketing assets using Canva or similar tools.
* Manage company social channels and support founder/CEO LinkedIn presence.
* Coordinate website updates, on-page SEO, and content uploads.
* Manage YouTube and video strategy in collaboration with video team.
4. Events, Experiential & Partnerships
* Support organisation and on-the-ground delivery of client activations, expos, and international events.
* Attend networking events and represent Pavegen externally.
* Coordinate award submissions and founder/company nominations.
* Assist with PR opportunities and potential crowdfunding initiatives.
5. Analytics, SEO & Paid Media Support
* Track organic performance and keyword rankings.
* Report on campaign analytics across channels.
* Support Head of Paid Media on PPC/paid social campaigns.
6. Strategic & Leadership Support
* Provide ad hoc support to CEO and senior leadership projects.
* Contribute to brand positioning, messaging, and campaign ideation.
* Use project management tools (e.g., Asana) to ensure campaigns deliver on time.
You’ll Thrive in This Role If You…
* Have 3–4 years’ marketing experience (agency, startup, or experiential preferred).
* Are analytically sharp, commercially minded, and obsessed with lead generation.
* Know your way around HubSpot, Apollo, LinkedIn Ads, Mailchimp, or similar.
* Have organised and delivered events, campaigns, or projects (inside or outside work).
* Are confident networking, pitching, and presenting.
* Can write sharp, persuasive copy across multiple formats.
* Are happy juggling multiple priorities in a fast-moving environment.
* Love learning fast, thinking big, and getting stuck in.
Bonus Points If You:
* Have lived or worked in the US (or other major international market).
* Have startup, agency, or live events experience.
* Can show creative initiative (projects, content, communities, events).
Why This Role Matters
This is your fast-track to understanding how brands grow, how people buy, and how sustainability becomes a commercial advantage. You’ll play a central role in a mission that’s scaling globally – reshaping smart cities and powering a new generation of movement-driven energy.
How to Apply
Please send us an email to careers@pavegen.com with the subject " Growth & Demand Marketing Executive" :
* Your CVand cover letter
* Current or most recent salary/salary expectation
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
Referrals increase your chances of interviewing at Pavegen by 2x
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