Job Purpose
TheProduct MarketingManagerdevelops and delivers product positioning, messaging, and go-to-market strategies todriveproduct adoption and market success.This role works hand in hand with Product, Marketing and Sales
Key Responsibilities
* Create go-to-market plans for products/features
Leads the development and execution of launch strategies that align product readiness with marketing and sales enablement.
* Develop positioning, messaging, and value propositions
Owns the creation of compelling narratives that clearly differentiate the product and resonate with target personas.
* Collaborate with product, sales, and marketing teams
Works cross-functionally to align on priorities, share insights, and ensure GTM plans are adopted and effective across teams.
* Produce sales enablement content and tools
Delivers high-impact collateral—like battlecards, one-pagers, and pitch decks—that support sales at every stage of the funnel.
Skill Competencies
* Strategic thinking and execution
Connectshigh-level goals to tactical plans, balancing short-term delivery with long-term impact.
* Strong communicationand storytelling
Crafts clear, persuasive messaging across formats—from positioning docs to executive-ready decks.
* Cross-functional collaboration
Builds trusted relationships across teams, communicates effectively, and influences without direct authority.
* Market and customer insight
Surfaces actionable insights through research andengagement, translating them into positioning and GTM plans.
* Outcome-focused
Prioritizes work that drives measurable business impact, tying activity to product adoption and revenue goals.
* Self-starter
Drives projects forward independently,identifyingwhat needs to be done without waiting for instruction.
* Customer-centric mindset
Keeps customer needs and pain points central to messaging, content, and product feedback loops.
* Takes initiative and ownership
Acts with accountability, follows through on commitments, and sees projects through from start to finish.
* Go-to-market strategy development
Experienced in planning and executing full GTM motions, from pre-launch through post-launch optimization.
* Sales enablement best practices
Understands what content sales teams need, how they use it, and how to measure its effectiveness.
* Competitive and market analysis
Regularlymonitorsthe landscape toidentifythreats, opportunities, and positioning gaps.
* Familiarity with product development lifecycle
Understands how features move from ideation to release and how to align marketing efforts at each stage.
We are united by a shared purpose and are committed to truly understanding each other. We know that everyone is unique and has their own story. We strive to have a diverse workforce that embraces and celebrates one another. We are united in building connections and curious to learn from each other so that we continue to grow together to build the workplace of tomorrow.
Why Work For Unily?
In addition to a generous base salary and discretionary company bonus, here are some things we think you will love:
Our awesome team culture. We are focused on achieving results as a team and having fun while we do it. You won’t find a friendlier or more dedicated bunch of people.
Our industry leading product. We are very proud of our ever-evolving product, naturally we use (and love) it internally and provide the tools and resources for you (and our clients) to become a Unily expert.
The flexibility that we offer. We don\'t just mean working from home occasionally. We operate on a hybrid basis, and also recognize that life happens during the 9-5.30 and encourage a sustainable work/life balance.
Our bright and modern office spaces. When you need to be in the office we want it to be like being at home. We have a well-stocked kitchen and the option to bring your dog to work.
We offer a fantastic suite of benefits. Including 25 days holiday plus an extra paid day off to enjoy your birthday, Vitality life cover (for health, sight, hearing and dental), Aviva pension (via a salary sacrifice scheme), life assurance, income protection and so many more.
Our commitment to sustainability and giving back to the community.We know working for an organisation that takes its environmental & social impact seriously is important, and we are proud to offer 1 fully paid volunteering day per year, an employee matching charity donation scheme and options to lease an Electric Vehicle through our salary sacrifice scheme.
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