HYROX is a global sports event series that combines running and functional fitness training in a unique race format. Founded in Germany in 2017, HYROX has evolved into a worldwide fitness movement with events across five continents, attracting tens of thousands of athletes every season.
As our Direct Communications Manager (m/f/d), you are the voice of HYROX across our most personal channels. You don't just send messages; you build relationships. By crafting compelling copy and managing our global direct-to-consumer platforms, you ensure our community stays informed, inspired, and engaged.
This is an ideal role for a creative communicator who thrives in a fast-paced environment and wants to grow within the world of digital sports marketing and community engagement.
YOUR KEY RESPONSIBILITIES
* Strategic Content & Copywriting: Lead the creation and strategic direction of high-quality content for CRM and newsletters. You are the guardian HYROX’s voice, ensuring that every piece of copy, from social posts to deep-funnel emails, converts and resonates.
* Direct Messaging Ownership: End-to-end management of direct communication ecosystems. You design, implement, and scale high-impact WhatsApp strategies and Instagram broadcast initiatives to drive community engagement.
* Campaign Leadership: Drive the ideation and development of creative campaign concepts. You don’t just assist; you lead the brainstorming process for catchy taglines and overarching communication themes that align with global marketing goals.
* Brand Stewardship: Ensure absolute brand consistency across all direct-to-consumer touchpoints. You act as the final quality gate to maintain the unique identity of HYROX in every message.
* Performance & Conversion Optimization: Take full accountability for campaign results. You conduct deep-dive analyses of engagement and conversion metrics, implement rigorous A/B testing, and pivot strategies based on data to maximize ROI.
* Cross-Functional Orchestration: Act as the central interface between the Content, Social Media, and Performance teams. You align messaging across departments to ensure a seamless and unified 360° customer journey.
* Lifecycle & Calendar Management: Oversee the global content calendar. You manage the strategic scheduling of all broadcasts and newsletters, ensuring an optimal cadence that balances user value with business objectives.
YOUR PROFILE
* Education: Degree in Marketing, Communications, Journalism, or a related field. (Alternativ: Significant track record in professional digital communications).
* Experience: Several years of proven experience in managing digital communication channels, with a strong focus on CRM, email marketing, or social media strategy.
* Creative Excellence: Deep copywriting skills. You don’t just adapt the tone of voice; you define and guard it across all direct-to-consumer channels (e.g., WhatsApp, Newsletters, Push Notifications).
* Tech Mastery: Hands-on expertise with Marketing Automation tools (e.g., Braze, Klaviyo, or Salesforce Marketing Cloud), Meta Business Suite, and WhatsApp for Business API. You understand the technical backend of campaigns.
* Data-Driven: Advanced analytical skills. You don't just track metrics; you derive actionable insights, run A/B tests independently, and optimize the communication funnel based on KPIs and ROI.
* Strategic Communication: Exceptional storytelling ability with a strategic mindset. You can navigate complex global stakeholder environments and align local execution with global brand goals.
* Languages: English (A* - A minimum at GCSE); additional languages are a plus.
WHAT WE OFFER
* 5% matched pension
* Vitality Healthcare
* Subsidised gym membership
* Fun team environment
* Chance to grow with the biggest current fitness trend
* Discounts in all of our HYROX stores
INTERESTED?
Then we look forward to receiving your application. Simply upload your CV as a PDF (no photo required) and answer the questions in the application form. Your contact person is Isabelle (HYROX People).
We are committed to creating an inclusive and respectful work environment. All qualified applicants will receive consideration for employment without regard to ethnicity, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or any other protected characteristic. We value diversity and are committed to fostering equal opportunity for all.