Business Development Representative – Software Sales
£35,000 - £40,000 basic plus OTE circa £50K
Hybrid/Remote, 1-2 days in the office per month.
Our client is a fast-growing B2B SaaS solutions provider operating across sectors such as retail, manufacturing, food / beverage and hospitality. This role is heavily focused on lead generation (approximately 75%), with the remaining 25% dedicated to nurturing and following up on existing and marketing-qualified leads. You will work very closely with both the Marketing function and the Sales Director, playing a pivotal role in building and qualifying a strong sales pipeline. This opportunity is ideal for candidates from a SaaS environment who thrive in high-engagement, target-driven roles and enjoy initiating conversations with prospective customers.
Business Development Representative Key Responsibilities:
* Proactively generate new sales opportunities through outbound calling, email campaigns, LinkedIn, and digital channels
* Research and identify target accounts and key decision-makers within defined industries
* Execute outbound campaigns aligned with marketing initiatives and sales strategy
* Book high-quality discovery meetings for the sales team
* Engage with inbound and marketing-generated leads to assess suitability and intent
* Qualify prospects based on key criteria (industry fit, business challenges, budget awareness, timeline, stakeholders)
* Nurture early-stage opportunities and progress them to Sales Qualified Leads
* Maintain accurate CRM records and activity tracking
* Work closely with Marketing to provide feedback on lead quality and campaign effectiveness
* Partner with the Sales Director to ensure smooth handover of qualified opportunities
* Contribute to refining messaging, qualification frameworks, and outbound approaches
* Track and report on activity levels, pipeline contribution, and conversion metrics
* Share market insights, competitor intelligence, and customer feedback with senior stakeholders
Business Development Representative Key Skills and Experience:
* Background in B2B SaaS or similar software sales roles.
* Knowledge of ERP and/or WMS systems advantageous.
* Previous experience in roles such as Inside Sales, Business Development, Telesales, SDR, or Account Manager
* Strong experience generating leads via outbound prospecting
* Confident communicator, comfortable engaging with senior decision-makers
* Highly organised, proactive, and resilient in a target-driven environment
* Proven ability to work closely with both sales and marketing teams
* Experience using HubSpot CRM
Benefits:
* Competitive annual leave, including your birthday off.
* Critical Illness and Death in Service cover.
* Pension Scheme eligible to join from day 1.
* Electric Vehicle Salary Sacrifice Scheme.
* Employee Assistance Programme.
* Mental Health First Aiders and a proactive approach to a positive workplace.
* Flu vaccinations
* Opportunities for professional growth and development