MAIN PURPOSE ▪ To assist on data analysis for performance learnings and support on media campaign execution. KEY RESPONSIBILITIES 1. DATA ANALYSIS (50%) ▪ Run data reports in Google Analytics for further analysis. ▪ Compile and process campaign results from media agencies to track on media performance and efficiency. ▪ Deep dive in Search Engine Marketing (SEM) monthly reports to share potential optimizations and learnings. 2. MEDIA SUPPORT (50%) ▪ Coordinate with local media agencies on daily operations, including executions of media campaigns to adhere to accuracy and launch timelines. ▪ Liaise with Regional counterpart to foster campaign executions discussion. ▪ Support in consolidating documents in HQ templates for different markets, such as yearly media plan, contract negotiations, etc. ▪ Liaise with creative agency and Thailand social media agency to coordinate on assets development and LINE TH content development. ▪ Monitor and observe competitors’ activities in the region to identify new opportunities. ▪ Curate and circulate creative assets to relevant parties, such as creative agency, landlords and media owners.