Overview
Lead Generation Specialist at BSRIA.
Location: Bracknell
Salary: £30,000 per annum
Job Type: Permanent, Full time (37 hours per week)
About BSRIA
BSRIA is a science-driven, independent organisation providing practical guidance and commercial solutions for the built environment. With 70 years of expertise, BSRIA delivers insights through market intelligence, consultancy, testing, compliance, research, training, and instrumentation. Headquartered in Bracknell, UK, with offices in China and the USA, BSRIA supports a global network of organisations in the built environment. It collaborates with industry leaders to drive innovation, sustainability, and efficiency.
About the Role
BSRIA is seeking a dynamic and results-driven Lead Generation Specialist to join our team in Bracknell on a full-time permanent hybrid basis. The role focuses on lead generation and cold calling within the HVAC industry. The ideal candidate will have a strong background in HVAC, construction, or market intelligence, plus a tenacious, self-motivated, and proactive attitude. You will help expand our client base, develop new business opportunities, and drive revenue growth.
Responsibilities
* Proactively generate new leads through cold calling, networking, and market research.
* Achieve or exceed weekly, monthly and quarterly call, lead and sales targets.
* Develop and execute effective Sales Plays targeting specific client personas and market segments.
* Develop and maintain a strong sales pipeline of potential clients in the HVAC manufacturer sector including OEMs, component manufacturers and distributors.
* Build and nurture relationships with key decision-makers within HVAC manufacturers, including sales & marketing directors, product managers, and market research teams.
* Present and promote BSRIA syndicated reports to prospective clients.
* Collaborate with internal teams (Research, Operations, Finance) to ensure client requirements are met.
* Maintain accurate records of all sales activities in the CRM and update opportunities throughout the sales cycle.
* Stay up to date with industry trends, competitor products, and market dynamics.
Qualifications & Skills
* Strong lead generation and cold calling skills with experience.
* Excellent communication, negotiation, and interpersonal skills.
* Self-motivated, results-driven, with attention to detail and prioritisation skills.
* Ability to work independently and as part of a team.
* Proven sales experience in the HVAC, construction, or market intelligence industry.
* Experience with market intelligence, SaaS, DaaS or B2B is a plus.
* Ability to thrive in a hybrid, fast-paced environment.
Qualifications
* Previous experience in lead generation in a related industry.
* Experience in B2B sales.
* Experience with SugarCRM, Dimensions (Focalpoint a plus).
* Experience with invoicing software and systems.
* Proficiency in MS Office.
* Excellent English written, verbal and communication skills.
What BSRIA Can Offer You
* Flexible working hours.
* 26 annual holidays (pro-rata) and additional bank holidays.
* Workplace pension scheme.
* Life assurance (4 times annual gross reference salary).
* Help@Hand and online GP support services with a discount platform.
* Eye tests and an electrical vehicle charging point in the car park.
* Employee well-being: 24/7 confidential Employee Assistance Program.
Please click on the APPLY button to send your CV and Cover Letter for this role.
Note: We are unable to provide sponsorship for this role. All applicants must already possess the right to live and work in the UK to be considered.
Candidates with experience or job titles such as Sales Executive, Business Development Manager, Lead Generation, BDR, and related roles may also be considered for this position.
Locations & Status
Bracknell, England, United Kingdom
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