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Practice development manager

Norwich
Hays
Development manager
Posted: 26 January
Offer description

Practice Development Manager
The OpportunityAn established and fast‑growing accountancy group is seeking a Practice Development Manager to join its central operations function. This is a highly visible, influential role supporting a national network of accountancy practices, with a focus onmercial performance, client experience, and shared success.This position will suit a practice‑trained accountant who enjoys working with people, improving systems, and driving meaningful, sustainable change—rather than being measured purely on personal chargeable time.
Role OverviewWorking closely with senior stakeholders and practice owners, you will help shape and deliver initiatives designed to improve profitability, enhance client service, and strengthen the long‑term success of the network.
Your work will span three core pillars:
1. Improving profitability through better pricing strategies, sales processes, cross‑selling opportunities, margin improvement, and the adoption of technology and automation.
2. Client centricity, ensuring practices are supported to deliver exceptional client oues and consistently high service standards.
3. Shared success, empowering teams across the network through training, support, and best‑practice implementation.
Key Responsibilities
4. Design, implement, andmunicate best‑practice initiatives across the network using a range of engagement methods.
5. Act as a central point of expertise for practice systems and technology, supporting adoption, troubleshooting, and continuous improvement.
6. Develop and maintain process documentation, user guides, and operational best practice.
7. Design and deliver training sessions focused on software, workflows, andmercial effectiveness.
8. Manage relationships with outsourcing and technology partners to support capacity planning and operational efficiency.
9. Support practice owners and teams withmercially focused advice and practical solutions.
Candidate Profile
10. Experience working within an accountancy practice
11. ACA or ACCA qualified
12. Strong understanding of how accountancy practices operatemercially and operationally
Key attributes:
13. An excellentmunicator with the ability to build trust and influence at all levels
14. Organised, adaptable, and proactive in identifying and solving problems
15. Confident delivering training and engaging diverse stakeholders
Why Consider This Role?
16. A rare opportunity to influence and support multiple accountancy practices at a strategic level
17. Varied, people‑focused role with real impact
18. Supportive, values‑led culture with a strong emphasis on development and collaboration
19. Hybrid working and strong investment in professional growth
20. Opportunity to step away from pure fee‑earning without leaving the profession

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