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Account director - planning

London
Medialab Group
Account director
€70,000 a year
Posted: 18 May
Offer description

Medialab is the UK’s leading independent media agency, and one of the fastest growing in the industry. We’re a media agency that’s made differently: purpose-led, data-driven, founder‑run and proudly independent.

We work with a wide variety of clients including Hovis, IG, Sharps Bedrooms, SunLife, Standard Life, Ancestry, Laithwaites Wine, Save the Children, Guide Dogs, Alzheimer’s Society, RNLI and Clearscore.


OUR VALUES

* Commit to Doing the Right Thing (Act with integrity and accountability)
* Help People Flourish (Invest in people)
* Dig Deeper to Understand Better (Data driven curiosity)


OUR COMMITMENT TO YOU

Working at Medialab comes with lots of perks including all the usual things you would expect, such as a competitive salary package, pension, season ticket loans, cycle to work scheme, weekly social events and big summer / end of year parties. On top of that, we offer extra benefits, which make life at Medialab even more rewarding:

* Time to Unwind – 22 days holiday (+ Christmas holiday closure), a day off for your birthday, holiday buying scheme, flexi-hours and both a cultural bank holiday and work abroad scheme.
* Hybrid Working – Balance between home and office. (3 days in office) We welcome requests for flexible working arrangements from the commencement of employment.
* Career Growth – A meritocratic approach to progression with quarterly reviews, CPD Platinum accredited training, mentoring and leadership support.
* Health & Wellbeing – Private medical insurance, health cash plan, gym discounts, wellbeing apps Mental Health First Aiders and free professional counselling.
* Supporting Families – Enhanced parental leave pay, flexible working and life assurance.
* Giving Back – Paid charity days and sustainability initiatives.
* Perks & Rewards – Retail discounts, long-service trips and an unforgettable team culture.


YOUR NEXT CHALLENGE

We’re looking for a Planning Account Director to bring strategic thinking and multi-channel expertise to one of our client planning teams. You’ll work closely with senior leads while taking ownership of planning delivery across a defined set of clients, helping ensure work is consistently sharp, effective and well thought through.

You’ll be a key day‑to‑day planning lead and trusted partner to specialist Account Directors, Managers and Execs, working across a varied mix of clients – from fast‑paced commercial brands to purpose‑led charities. We’re looking for someone with solid cross‑channel knowledge, a strong planning instinct, and a collaborative, supportive leadership style.


HOW YOU WILL MAKE AN IMPACT

* Lead strategic client relationships, acting as senior day‑to‑day contact across priority accounts.
* Shape commercial and strategic client opportunities by proactively identifying growth areas, influencing briefs, and ensuring alignment with client ambition and business goals.
* Optimise agency impact by supporting Business Directors in value articulation, renewals, and commercial planning.
* Identify and deliver key agency opportunities: whether these are commercial opportunities or efficiency opportunities they have a clear focus on supporting agency growth.
* Support commercial delivery, working with BD’s + Ops/Finance on forecasting, margin tracking, and pipeline visibility.
* Lead cross‑channel campaign planning and delivery, ensuring cohesion, performance alignment to KPIs, and consistent reporting.
* Shape the media response to briefs by setting the strategic direction, supporting innovation and optimisation‑led approaches, and overseeing planning timelines.
* Coach teams in digital and offline media strategy, embedding audience‑first, insight‑led planning approaches and encouraging cross‑channel thinking.
* Shape a forward‑looking planning culture, encouraging teams to stay ahead of market developments.
* Support channel leads and planners to feed into client‑facing trend decks and strategic updates, with a focus on delivering best‑in‑class thinking.
* Promote automation and efficiency, advocating for smart use of AI tools and scalable planning practices that raise standards in documentation, collaboration and productivity.


WHAT YOU BRING TO THE TEAM

* Proven experience in media and communications planning, ideally across a variety of categories and business objectives, with the ability to balance brand‑building and performance‑driven thinking.
* Strong cross‑channel planning expertise, with a clear understanding of how digital and offline channels work together to deliver full‑funnel impact.
* Demonstrated experience in leading and supporting teams, with a collaborative and inclusive leadership style that prioritises development, constructive feedback, and coaching at the right moments.
* Confidence using planning tools and effectiveness frameworks (such as Touchpoints, media principles, and measurement approaches), and the ability to apply them practically in day‑to‑day planning.
* A track record of delivering clear, strategic thinking, able to simplify complex challenges, interrogate briefs effectively, and translate insight into sharp, actionable recommendations.
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