Summary:
Jameel Motors is the global mobility sector brand of Abdul Latif Jameel and the official distributor for Farizon Auto in the UK. Farizon is launching its innovative SV in the UK in 2025. These vehicles promise to transform the transportation sector with innovative, eco-friendly solutions tailored to meet the needs of the UK's van drivers and fleets.
We are seeking a dynamic and skilled Digital Marketer with automotive experience who can bring product knowledge, drive and enthusiasm to digitally launch the Farizon SuperVAN successfully into the minds of our customers.
Key Accountabilities:
* Working with the retained agency develop and execute digital marketing strategies for Farizon UK including SEO, SEM, social media and email marketing. Optimise digital channels to drive traffic, engagement and conversions.
* Oversee the development of high-quality engaging content for digital platforms including website, blogs and social media. Ensure content aligns with brand messaging and drives audience engagement.
* Manage the design development and implementation of the brand website ensuring maximum effectiveness in terms of SEO and customer experience/conversion to lead.
* Develop and implement lead generation strategies and ensure quality of follow up.
* Manage the CRM platform/programme ensuring GDPR compliant data retention strategy and customer centric communications.
* Use analytics to track and measure digital marketing performance. Provide regular reports on key metrics, insights and recommendations for optimisation.
* Manage agency partners on day-to-day basis and support the delivery of quarterly Marketing plans.
Key Skills/Requirements:
* Marketing related degree or equivalent. 5 years' experience in a Digital Marketing role (Automotive industry experience preferable but not essential)
* Highly analytical and able to make data driven decisions. Strong attention to detail.
* Organised and able to manage multiple projects simultaneously, prioritising effectively to meet tight deadlines.
* Strong team player with excellent influencing skills and a focus on the customer
* Curious and creative – willing to think outside the box and research and apply innovative ideas to drive performance and competitiveness.
* Proficient Microsoft Office skills notably PowerPoint and Word. Familiarity with web analytics and research tools.