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Senior social media officer

Rugby
Practical Action
Social media officer
Posted: 13h ago
Offer description

We’re looking for a creative and data-driven Senior Social Media Officer to take the lead on managing and evolving our social media presence across multiple channels. You’ll work closely with colleagues across our global teams to bring our brand to life online — raising awareness, driving engagement, and helping us tell powerful stories of change.

This role sits within our Brand & Communications team. You’ll be responsible for managing digital communities, creating compelling content, spotting trends, and using data insights to optimise our performance. You’ll also play a vital role in building capacity across the organisation, helping others to use social media in a way that’s consistent, impactful, and aligned with our global objectives.

Accountabilities

* Lead the delivery of our social media strategy, ensuring alignment with broader communications goals.
* Manage our global social media channels and digital communities — engaging followers, responding to queries, and growing our reach.
* Create and coordinate engaging, platform-appropriate content — including graphics, video, and storytelling.
* Analyse and report on performance, using insights to inform strategy and day-to-day decisions.
* Stay ahead of trends, spotting new opportunities for engagement and innovation.
* Support colleagues and partners with expert advice, toolkits, and training to strengthen their own social media activity.
* Contribute to integrated campaigns, helping us amplify advocacy, fundraising, and thought leadership efforts.

About you

You are a dynamic digital communicator with a passion for social justice, sustainable development, and climate resilience. You know how to craft content that cuts through the noise and builds community. You're equally comfortable rolling up your sleeves to write a post or digging into analytics to drive results.

You’re curious, collaborative, and confident in your expertise — ready to take initiative while working as part of a supportive and values-driven team.

You’ll bring:

* Proven experience managing social media for an organisation or brand (experience in the INGO or development sector a plus).
* Excellent knowledge of key platforms (LinkedIn, Instagram, YouTube, etc.) and how to get the most out of them.
* Strong storytelling skills and experience creating multimedia content.
* Solid grasp of digital analytics, social listening tools, and reporting best practices.
* Strong attention to detail, with the ability to work across multiple projects and priorities.
* Experience working with global or remote teams and an inclusive, collaborative mindset.

Bonus if you have:

* Experience using tools like Sprout Social, Canva, Adobe Creative Suite, or Mondaycom
* Familiarity with WordPress or other CMS platforms.
* Understanding of SEO or email marketing principles.

APPLICATION INFORMATION

Why join us?

Working with us means being part of a team that’s driving meaningful change — not just talking about it. You’ll join a community of experts, activists, and innovators united by a shared belief: that where there’s action, there’s hope.

Here, your work will help power solutions that improve lives, protect our planet, and challenge the status quo. We offer a flexible, inclusive, and purpose-driven work environment where your voice will be heard and your ideas will help shape our future.

Our open plan offices are located in the centre of Rugby and near to Rugby train station.

In addition, we offer the following benefits:

* Hybrid/flexible working options. (For UK staff, the expectation is that staff will be in the office on average 4 to 12 days per month, the exact balance will depend on an individual’s specific role and organisational team working)
* Full time roles are contracted at 35 hours per week.
* 27 days’ holiday rising with continuous service, in addition to public holidays.
* Pension scheme - employer contributes 10.5% of salary and the employee contributes a minimum of 5%.
* Enhanced family friendly policies, including maternity, adoption, paternity, and shared parental leave.
* Life assurance (3 x annual salary).
* Bike to Work scheme.

The successful applicant must have the pre-existing right to both live and work in the UK. This will be a global role based in the UK. They must be within a commutable distance from our office in Rugby, as they would be expected to attend the office as per our General Principles of Hybrid working.

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