Peninsula is the leading provider of marine energy services and solutions globally. For the last 25 years, we have positioned ourselves as the benchmark for quality in our industry. We offer local knowledge on a global scale.
WHAT YOU’LL DO
We are looking for a Digital Marketing Manager to join the Marketing Team. You will play a key role in the development, integration and delivery of digital marketing, taking ownership for how we plan and execute multi-channel campaigns. You will be responsible for implementing effective channel strategies and frameworks whilst supporting the wider organisation to execute and optimise initiatives.
You are a highly organised individual who will take the initiative and ownership to develop the digital marketing function. A pro-active mindset with the drive to create plans and turn them into action through hands-on delivery. You will be supported by the Head of Marketing and wider resource (internal and external) to be successful in the role.
MAIN RESPONSIBILITIES
* Digital Marketing ownership– take ownership of the digital marketing functionality and channels within the organisation – across marketing platform, website and social media strategies
* Email Campaigns - plan, create, and execute email marketing campaigns, including newsletters, promotions, event and nurturing campaigns. Optimise campaigns for deliverability, engagement, and conversions. Analyse and create reports on campaign performance and outcomes.
* Workflow Development - Design and implement automated workflows (welcome series, pre- and post-event communications, targeted campaigns) tailored to audience behaviour and preferences. Leverage segmentation and personalisation to maximise effectiveness.
* Segmentation Management - Develop and manage audience segmentation strategies to ensure precise targeting. Use data insights to refine segmentation and improve campaign relevance and performance.
* Data Alignment - Collaborate across departments to ensure cohesive and coordinated use of data. Align email marketing activities with broader business objectives and data strategies.
* Website – Lead and manage the website as a core channel, ensuring seamless integration with connected platforms, optimising content for engagement and SEO performance and driving CTR to enhance user experience.
* Digital Marketing Foundations - Build digital marketing infrastructure from the ground up, ensuring integration with the website and HubSpot.
* Content Collaboration - work closely with communications, copywriters and designers to produce engaging, brand-aligned email content and visuals.
KNOWLEDGE, SKILLS AND EXPERIENCE
Essential:
* A pro-active mindset and drive to deliver excellence
* Digital Marketing experience including multi-channel campaign planning and execution
* B2B industry experience
* Proficiency in HubSpot (or equivalent) and integration of digital platforms.
* Strong understanding of data strategy and alignment across business units.
* Analytical mindset for interpreting campaign data and optimizing workflows.
* Initiative-driven approach, with confidence in taking ownership and suggesting improvements.
* Organisational skills for managing multiple campaigns and workflows simultaneously.
Desirable:
* Digital Marketing Qualification / Certificate