Overview
Join or sign in to apply for the Area Sales Manager role at Handepay. The Area Sales Manager (ASM) leads, coaches, and develops a team of BDEs/BDMs within their territory, drives sales performance, and ensures consistency in execution as a key link between frontline sales and Senior Leadership. Must be local to Haydock, Merseyside.
What you’ll be doing
* Leadership & People Development: Lead, motivate, and support a team of BDEs/BDMs to achieve area sales targets; deliver structured induction, bootcamps, and ongoing training; conduct regular 1-1s, field coaching, and performance reviews; drive accountability and continuous improvement; support career progression; own area sales target and KPIs; monitor activity and CRM usage; ensure adoption of sales methodology.
* Operational Excellence: Maintain accurate CRM reporting; collaborate with HR, Marketing, and Operations to onboard customers and team members; uphold compliance and Handepay values; implement regional best practices.
* Commercial Impact: Maximise revenue and commission opportunities; shape territory planning and resource allocation with Senior Leaders; provide market feedback; champion initiatives such as SaaS integrations, EPOS partnerships, Introducers and Ecommerce penetration.
What we’re looking for
* Proven track record in sales leadership (payments, EPOS, SaaS, or financial services preferred).
* Strong coaching, mentoring, and performance management skills.
* Commercially astute with ability to analyse data and make actionable decisions.
* Excellent communication, presentation, and influencing skills.
* Resilient, driven, and able to inspire high performance.
Measures of success
* Achievement of individual and area sales targets; team competency progression; high retention and progression of BDEs; strong CRM adoption and pipeline visibility; contribution to regional and national sales growth.
What we offer
* Car allowance of £4,800 + 25p per mile fuel
* Uncapped commission structure with average OTE £72,000+
* 25 days annual leave plus 8 UK bank holidays
* Company mobile phone and laptop; contributory pension; life assurance
* Electric/Hybrid Vehicle Scheme
* Full training and ongoing support
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