Senior Consultant, Marketing Transformation
London, UK
Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world’s top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging. The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions. Our global team of over 7,500 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today’s content experience.
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore. WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.
Department Summary
The Marketing Transformation Team is a strategic collective of practitioners in strategy & consulting, marketing technology and content strategy. The team is at the forefront of our most strategic and AI enabled solutions collaborating closely with clients to enable the creation and delivery of content experiences at scale.
What does a Sr. Consultant do at Hogarth?
In this role, you will find yourself at the centre of consultative growth opportunities. You will be responsible for initial assessment of client readiness for transformation and our initial recommendations to beginning their journey towards a future focused connected content supply chain. The aim is to be able to develop a pragmatic transformation strategy and plan which aligns to a strategic vision & north star. You can expect to be collaborating with internal and external subject matter experts and stakeholders across strategy, technology and content experience delivery. You will lead cross-functional teams to provide client-centric solutions, ensuring transformation goals are achieved and content experiences meet the targeted standards set. Leveraging your deep knowledge of craft, insight, and technology, you can expect to be communicating complex strategies effectively to diverse audiences and guide your team members towards successful project execution.
Reporting lines and key stakeholders
You will work closely with Client, Hogarth & WPP delivery teams and sponsors.
The Sr. Consultant sits within the Marketing Transformation Consultancy team reporting to the Head of Strategic Consulting in the UK while working with our global offices.
Responsibilities
* Build and nurture strong client (Director to C-Suite) relationships, understanding their needs and challenges.
* Facilitate discovery workshops and information gathering exercises to gather insight and identify solutions to key business problems.
* Collaborate with subject matter experts to develop and propose tailored solutions.
* Oversee transformation programmes in partnership with internal teams & external partners for effective delivery.
* Ensure clear, consistent change management driven communication with stakeholders.
* Document and share best practices, case studies and lessons learned to enhance team knowledge.
* Increase the profile of the Marketing Transformation Team with key stakeholders across the agency landscape.
* Share your understanding of the industry landscape regarding organisational change.
Requirements
* Experience in a client-facing role, typically with stakeholders at Director to C-Suite level, preferably within the technology or consulting space.
* Familiarity with various consultancy tools and frameworks, for everything from requirements gathering to change management.
* Strong understanding of marketing technology, content strategy, and the ability to drive transformational changes in complex environments.
* Excellent communication, presentation, and interpersonal skills with the ability to guide teams towards the goal ensuring the end vision, objectives and key results are achieved.
* Ability to translate technical concepts into clear and concise language for clients.
* Problem-solving mindset and a passion for finding innovative solutions.
* Passion for data backed measurable insights determining the success criteria of projects & transformation programmes.
* In-depth knowledge of craft, insight, and technology as it relates to creative content production.
* Ability to work independently and driven to hold yourself and teams accountable.
* Experience managing multiple projects or workstreams in a transformation programme simultaneously.
Inclusion and Impact
WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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