The Company:
Coravin is a global wine technology company and world leader in wine preservation. Our award-winning systems enable wine lovers everywhere to pour any wine, at any time, in any measure and preserve the life of their bottes for weeks, months or even years. Available in over 60 countries, online and in-store. Coravin can be found in leading global, international, local retailers and fine wine shops around the world. As well, as enabling the creation of the World’s best and most varied wine by the glass programs in premium restaurants, bars, and wineries.
Our Mission: Changing the Way the World Drinks Wine. Our Vision: Giving wine lovers everywhere the power of choice, the flexibility and freedom to finish the bottle whenever they want, (be that a few days, weeks, months or even years), confident in the knowledge that every glass will taste as good as the first.
Our Values: PASSIONATE PEOPLE, PIONEERING WINE TECHNOLOGY. We’re BETTER TOGETHER. We STRIVE TO THRIVE. We’re RESILIANT & RESOURCEFUL. Are you passionate about wine and an experienced/have experience in content marketing? Do you enjoy being part of a busy, hard-working (global) team in a friendly and flexible environment? Do you have strong writing, communication and SEO skills? We might just have the right opportunity for you…
The Opportunity:
As a Digital Content Specialist at Coravin, you'll play a vital role in enhancing our online presence and community engagement through the creation of compelling blog content. Working closely with our global teams, you'll dive into the world of wine, crafting SEO-optimized content to boost Coravin's visibility in the wine search market. If you're passionate about digital marketing, writing, and all things wine-related, this opportunity is perfect for you. Your primary focus will be oriented around blog creation, website content management and content analytics. In this role, you will have a high focus on full-cycle marketing oriented around customer acquisition and community management. You will play a big role in attracting customers through topnotch SEO content, media, and branding assets and while aiming to cultivate a thriving wine community through thought leadership. The successful candidate must be a creative marketing professional with a writing background that is able to develop engaging content to attract and retain customers. It’s also essential to be up to date with new technologies and marketing trends and be passionate about what you do! The role reports to the Senior Director of Digital Growth and works closely with all international functions: global digital and brand marketing teams. If your passions lie in the realms of digital marketing, eCommerce, consumer brands, disruptive products, innovation, and, of course, wine, then this position is your perfect fit.
Responsibilities:
• Conduct research to identify trending topics and consumer interests within the wine industry.
• Develop editorial calendar, write, edit, proofread and improve the content
• Collaborate with brand teams to produce high-quality content
• Optimize and write content considering best SEO practices
• Write and optimize the website, advertising and social media copies if required
• Analyse the performance of our content marketing efforts and campaigns with tools such as Google Analytics
Skills & Characteristics:
• An understanding of SEO-focused content marketing. That includes keyword research, page and content optimization, audience and persona research, and competitor analysis
• Innovative and willing to experiment with different formats and new channels
• Skilled at writing content that can be transformed into other forms of media. For example, it can become a script for a video, or a webinar.
• Being curious and creative
• Demonstrate high ethical standards, with a strong moral compass to do the right thing and demonstrate the Coravin values.
• Entrepreneurial at heart, with innovative thinking and the ability work in a fast-paced environment and deal with ambiguity.
• Show appreciation and respect for the different ideas, perspectives, qualities, skills, experiences, and diversity our people bring – be that our team, partners and customers.
• Open to providing feedback and receiving/acting on feedback at an individual, team and company level.
• Outstanding communication skills – the ability to articulate yourself clearly, dynamically, and effectively both in person/virtually in writing and verbally.
• Detail orientated with excellent administrative, organizational, and prioritization skills; demonstrates the ability to multitask, work efficiently and manage time effectively.
• Ability to anticipate or face challenges before/as they arise and propose appropriate solutions.
• Demonstrates adaptability, is comfortable with changes in the work environment and navigates accordingly.
• Keen interest in developing new ways of working to make Coravin more efficient and can implement process improvements, whilst maintaining our entrepreneurial spirit.
• Strong decision-making skills, proactively or reactively depending on the situation.
• People and team orientated, understands their behavior has an impact on others, can build positive relationships and is emotionally aware.
• Positive attitude and energy with the ability to stay calm under pressure.
• Demonstrates strong analytical and/or creative skills.
• Self-motivated and results orientated in a dynamic, fast-paced entrepreneurial environment.
• Love of wine and interest in the wine industry is a definite plus. Experience & Requirements:
• Educated to degree level in English, Journalism, Media Studies, or communication-related fields or qualified through experience
• Minimum 2 working experience in content creation role / projects
• Excellent written and spoken English, additional languages are a plus
• Experience running campaigns and projects, taking them from idea to execution
• Project management skills and attention to detail
• Have a growth mindset and be a customer advocate
• Right to work/Work permit/Visa in UK
Equal Opportunity Employer Coravin is committed to creating a diverse environment and is proud to be an equal opportunity employer. Coravin is devoted to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Coravin are based on business needs, job requirements and individual qualifications, without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, medical condition, ancestry, age, veteran status or any other status protected under federal, state or local law. Coravin will not tolerate discrimination or harassment based on any of the previously stated characteristics. Coravin is also committed to compliance with all fair employment practices regarding citizenship and immigration status