Country Sales Manager Ireland Purpose of the Role To develop, manage, and grow the Steelite Utopia business in Ireland, ensuring annual budgeted sales turnover and profit targets are achieved. The role is responsible for building and maintaining strong, progressive relationships with distributor partners at head office level, working closely with senior leadership teams and supporting their field sales activities. A key focus is to proactively plan, target, and influence key end-user decision-makers to secure the specification and selection of Steelite Utopia products. Note: In addition to the responsibilities outlined below, employees may be required to undertake other duties reasonably requested in line with the role. Nature and Scope This is a field-based role with full responsibility for driving all sales activity across Ireland. Success is achieved through effective collaboration with national and regional distributor partners, combined with a strong emphasis on developing and converting end-user sales opportunities. The role requires a high level of autonomy, commercial awareness, and strategic planning. Performance expectations are defined through the principal accountabilities, key competencies, and agreed key performance indicators. Principal Accountabilities Achieve annual regional sales and profitability targets as agreed. Deliver agreed daily and weekly activity targets, ensuring consistent pipeline development. Accurately record, manage, and monitor all sales activity by account using Steelite Utopia systems. Proactively manage and develop the end-user database, identifying and converting new opportunities. Build and maintain effective working relationships with distributor partners, supporting both head office and field-based sales teams. Ensure all entertainment and promotional budgets are used prudently, effectively, and in line with company policy. Complete all sales reports, forecasts, and financial information accurately and on time each month. REF-226 839