CRM/ Email Marketing Lead
Head Resourcing Glasgow, Scotland, United Kingdom (On-site)
Where creativity meets clever automation.
Are you a digital marketer who loves great copy and great tech?
This role sits right at the crossroads of messaging, data, and automation - perfect for someone who can write compelling campaigns and build the journeys that power them.
My client is looking for a hands?on Digital/Technical Marketing Executive who can deliver end?to?end campaigns, craft high?converting content, and bring customer journeys to life using platforms like Klaviyo, Pardot (MCAE), Microsoft Dynamics Customer Insights Journeys, and wider CRM tools.
If you're organised, curious, and excited by how data, triggers, and smart workflows can drive customer value - you'll be right at home here.
What you'll be doing
Campaign & Content Delivery
Owning multi?channel marketing campaigns from concept to execution, with email at the core
Writing crisp, conversion?driven copy for emails, landing pages, and campaign assets
Managing campaign calendars and ensuring timely, consistent delivery across lifecycle and promotional activity
Marketing Automation & Journeys
Designing and building automated journeys - onboarding, nurture, retention, re?engagement, and beyond
Setting up data?driven triggers, rules, and segmentation that deliver the right message at the perfect moment
Continuously improving journey logic using behavioural signals and performance insights
Systems, Data & Integration
Working confidently across tools like Klaviyo, Dynamics, Customer Insights Journeys and other CRM/marketing technologies
Managing data fields, attributes, events, and syncs between CRM and marketing platforms
Collaborating with CRM, data, and technical teams to keep flows clean, accurate, and reliable
Optimisation & Measurement
Tracking core KPIs (open, click, conversion, retention, engagement)
Running tests on subject lines, messaging, content, and journey logic
Using insights to refine targeting, timing, and personalisation
Governance & Best Practice
Ensuring campaigns align with GDPR and preference?management standards
Keeping clear documentation of journeys, logic, and triggers
Championing marketing automation best practice and continuous improvement
What you'll bring
Strong experience in digital and email marketing, with proven campaign delivery
Excellent copywriting skills tailored to different audiences and lifecycle stages
Hands?on experience with platforms like Klaviyo or Customer Insights Journeys
Confident working with CRM data, triggers, segmentation, and journey configuration
Analytical, detail?driven mindset with a marketing?first approach
Ability to collaborate across creative, data, and technical teams
Bonus points for:
Experience with Dynamics 365
Exposure to eCommerce, FMCG, subscription, or lifecycle?driven environments
Working alongside CRM admins, developers, or data specialists
What success looks like
Journeys firing flawlessly, with clean data and accurate triggers
Customers receiving timely, relevant, value?driven communications across every stage
Strong, consistent improvements in engagement and conversion metrics
Well?configured marketing and CRM systems that the wider team trusts